Growth Marketing Manager: Demand Gen & Events

rePurpose Global; New York (NY); Hybrid; USD 125,000 - 155,000; Full time

Benefits offered by this job

Equity

Health, Dental, Vision

Flexible PTO

401K

Parental Leave

Job summary

rePurpose Global is seeking a highly entrepreneurial Demand Generation & Events Marketing Manager to propel its growth engine. You will own full-funnel demand generation, experiment with new channels, and support events from webinars to trade shows, reporting to the Head of Growth Marketing.

This role offers visibility with leadership from day one and, if near NYC, a three-day-per-week in-office schedule at our NYC HQ.

Qualifications

• 5-7 years in B2B growth marketing for high-growth companies.
• Data-driven; able to report on ROI and optimize campaigns.
• Fluent with marketing tech: HubSpot, GA4, Marketo, ABM platforms.
• Strong writing and communication; able to present to founders/leadership.
• Entrepreneurial, hungry mentality to move the needle.

Responsibilities

• Support end-to-end demand generation strategy across channels.
• Plan and manage cross-functional marketing projects with minimal oversight.
• Segment ICPs into TOFU, MOFU, BOFU and optimize CRM lifecycle and scoring.
• Define metrics and regularly analyze campaigns to sharpen performance.
• Identify new growth channels and experiments; drive retention.
• Collaborate with sales, finance, product and design; manage external resources.

Skills

B2B Growth

Paid Advertising

Data Analytics

Cross-Functional

Tools

HubSpot

GA4

Marketo

ABM Platforms

SEO

CRO

Amplitude

Tableau

Job description

rePurpose Global is seeking a highly entrepreneurial Demand Generation & Events Marketing Manager to propel its growth engine. You will own full-funnel demand generation, experiment with new channels, and support events from webinars to trade shows, reporting to the Head of Growth Marketing.

This role offers visibility with leadership from day one and, if near NYC, a three-day-per-week in-office schedule at our NYC HQ.