Growth Marketing Manager – US

Wingify Software Pvt Ltd.; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Wingify Software Pvt Ltd. is looking for a Growth Marketing Manager in New York City. This hybrid role involves owning growth strategies focused on acquiring and converting enterprise customers through comprehensive marketing campaigns.

You'll collaborate with various internal teams to enhance demand generation, analyze performance metrics, and drive pipeline growth in the fast-paced B2B SaaS environment. Join us to leverage data-driven marketing initiatives to achieve revenue growth.

Qualifications

• 5–8 years of experience in Growth Marketing, Demand Generation, or Performance Marketing.
• Strong understanding of US B2B SaaS buying journey.
• Proven track record of measurable pipeline growth.

Responsibilities

• Drive pipeline growth through integrated marketing campaigns.
• Plan and execute demand generation programs across channels.
• Analyze campaign performance to identify growth opportunities.

Skills

Demand generation

Performance marketing

Analytical skills

Stakeholder management

B2B SaaS experience

Tools

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Web analytics tools

Job description

Location: New York City. Hybrid role, 3 days in office.

We are looking for a Growth Marketing Manager focused on the US market to drive pipeline generation, demand creation, and revenue growth through data-driven marketing initiatives.

About the Role: As the Growth Marketing Manager,, you will own and execute growth strategies focused on acquiring, engaging, and converting enterprise and mid-market customers in North America. You will work closely with Sales, Product Marketing, Content, and Revenue Operations to build scalable demand generation programs across paid, organic, lifecycle, and ABM channels.

This role requires a strong mix of strategic thinking, experimentation mindset, analytical rigor, and hands‑on execution.

Key Responsibilities

• Drive pipeline growth and customer acquisition for the US region through multi‑channel marketing campaigns.
• Plan and execute integrated demand generation programs across:
  • Paid media (Google, LinkedIn, display, retargeting)
  • Email marketing and nurture journeys
  • Webinars and virtual events
  • Content syndication
  • Account-Based Marketing (ABM)
  • Organic and SEO‑led growth initiatives
• Partner with Sales teams to improve lead quality, conversion rates, and campaign effectiveness.
• Own campaign performance metrics including MQLs, SQLs, pipeline contribution, CAC, ROAS, and revenue impact.
• Build and optimize lifecycle and nurture campaigns to improve funnel progression.
• Conduct continuous A/B testing and experimentation across landing pages, messaging, creatives, and conversion flows.
• Collaborate with Product Marketing and Content teams to localize messaging for the US audience.
• Analyze campaign and funnel performance to identify growth opportunities and optimization areas.
• Work closely with RevOps and Marketing Ops teams to improve attribution, reporting, and automation workflows.
• Monitor competitive landscape and emerging growth opportunities within the SaaS and MarTech ecosystem.

Requirements

• 5–8 years of experience in Growth Marketing, Demand Generation, or Performance Marketing roles within B2B SaaS .
• Strong understanding of the US B2B SaaS buying journey and enterprise marketing landscape.
• Proven track record of driving measurable pipeline and revenue growth.
• Hands‑on experience with:
  • Paid acquisition platforms (Google Ads, LinkedIn Ads, etc.)
  • Marketing automation tools
  • CRM platforms such as Salesforce or HubSpot
  • Web analytics and attribution tools
• Experience running ABM and lifecycle marketing programs.
• Strong analytical and problem‑solving skills with a data‑first approach.\
• Comfortable working in a fast‑paced, high‑ownership environment.
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Experience in CRO, experimentation, or MarTech industry is a strong plus .
• Familiarity with PLG (Product‑Led Growth) and self‑serve SaaS funnels.
• Experience marketing to enterprise customers in North America.

Wingify is an equal opportunity employer.

We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.