B2B Growth Marketing Lead — Full‑Funnel Growth

raydar; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Relocation support

Job summary

raydar is seeking a Growth Marketing Lead to own and scale a B2B growth function in Brooklyn, NY. You will define target accounts, build demand programs across paid media, SEO, content and events, and lead nurturing paths to drive qualified leads and revenue.

You will collaborate closely with sales leadership, measure pipeline and cost per lead by channel, and optimize budgets to maximize conversions and ROI. 5+ years of growth marketing experience is expected, with on-site work required.

Qualifications

• Experience building a growth marketing function from the ground up.
• Hands-on, full-funnel acquisition and nurture tactics across channels.
• Ability to define target accounts, lead scoring, and sales handoffs.

Responsibilities

• Set the target buyer profile and define qualified lead criteria and scoring.
• Plan and run demand programs across paid media, organic search, content, events and outbound support.
• Build conversion paths such as landing pages and email sequences to move prospects toward a sale.
• Collaborate with sales on lead definitions, handoff expectations, and materials; track pipeline and CPL by channel.

Skills

Growth marketing

Full-funnel acquisition

Lead nurturing

Cross-functional collaboration

Data-driven decisions

Job description

raydar is seeking a Growth Marketing Lead to own and scale a B2B growth function in Brooklyn, NY. You will define target accounts, build demand programs across paid media, SEO, content and events, and lead nurturing paths to drive qualified leads and revenue.

You will collaborate closely with sales leadership, measure pipeline and cost per lead by channel, and optimize budgets to maximize conversions and ROI. 5+ years of growth marketing experience is expected, with on-site work required.