B2B Growth Marketing Lead: Digital & Revenue

Raymond Corp.; Pennsylvania; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement savings plan

Paid time off and holidays

Company-paid and voluntary benefit 옵션

Job summary

Pengate Handling Systems, an authorized Raymond Solutions and Support Center, seeks a Digital Marketing & Growth Lead to own digital marketing initiatives that boost online presence and generate qualified leads. You will optimize websites, run targeted campaigns, and leverage AI-driven opportunities to grow customer engagement and revenue.

The role requires 5+ years of hands-on B2B digital marketing experience, strong analytics, and the ability to collaborate across Sales, IT, and Operations.

Qualifications

• 5+ years of hands-on digital marketing experience, preferably in a B2B environment.
• Experience managing websites, optimizing SEO, and executing lead-generation campaigns.
• Strong understanding of GA4, GSC, CMS, and conversion tracking.
• Experience with email marketing platforms, marketing automation, and lead-nurture campaigns.
• Ability to analyze campaign performance and translate data into actionable improvements.
• Experience with A/B testing, landing-page optimization, and improving website conversion rates.
• Strong technical aptitude to troubleshoot issues and collaborate with developers or vendors.
• Excellent organizational, communication, and project management skills.
• Ability to work independently, manage multiple priorities, and own projects from start to finish.

Responsibilities

• Own digital marketing initiatives to improve online presence and generate qualified leads.
• Plan and execute targeted digital campaigns across key markets and services.
• Develop engaging landing pages and content to convert visitors.
• Analyze customer behavior and campaign performance to identify optimization opportunities.
• Conduct A/B testing and implement strategies to improve conversion rates.
• Collaborate with Sales to strengthen lead quality and follow-up processes.
• Build and manage segmented email campaigns and automated nurture programs.
• Support CRM integrations and marketing automation improvements with internal teams.
• Monitor performance with Google Analytics 4, Google Search Console, and Power BI.

Skills

Digital marketing

Lead generation

SEO

A/B testing

Analytics

Tools

Google Analytics 4

Google Search Console

CMS

Power BI

Oracle Eloqua

Aimbase

Google Tag Manager

HTML/CSS

Job description

Pengate Handling Systems, an authorized Raymond Solutions and Support Center, seeks a Digital Marketing & Growth Lead to own digital marketing initiatives that boost online presence and generate qualified leads. You will optimize websites, run targeted campaigns, and leverage AI-driven opportunities to grow customer engagement and revenue.

The role requires 5+ years of hands-on B2B digital marketing experience, strong analytics, and the ability to collaborate across Sales, IT, and Operations.