Growth Lead

Wintermeyer Ventures; New York (NY); Hybrid; USD 175,000 - 225,000; Full time

Job summary

Wintermeyer Ventures seeks a Growth Lead to own activation and demand-generation programs for a fast-growing B2B SaaS company. You will help reach the right customers, test effective channels, and scale campaigns that drive qualified interest.

The role emphasizes cross-functional collaboration with marketing, brand, and sales, plus a data-driven approach to optimize funnel performance. This hybrid NYC-based position requires authorization to work without visa sponsorship.

Qualifications

• 3–7 years growth marketing experience at a fast-growing startup.
• Experience scaling demand generation across multiple channels.
• Track record of driving top-of-funnel results at scale (hundreds of demos/month).
• Strong understanding of funnel metrics and attribution with clear reasoning.
• Hybrid role in New York City; authorization to work without visa sponsorship.

Responsibilities

• Develop programs to attract and activate the right customers, from awareness through qualified demand.
• Experiment with campaigns across paid media, ABM, events, partnerships, and emerging channels.
• Measure campaign performance and turn successful experiments into repeatable, scalable programs.
• Manage media planning and budgets, shifting investment toward effective campaigns.
• Work across positioning, brand, and sales to align marketing activity with business goals.

Skills

Growth marketing

Leadership

Demand generation

Analytics & attribution

Work authorization

Job description

About the Role

As Growth Lead at a B2B SaaS company, you will own activation and demand-generation programs end to end. You will help the team reach the right customers, test effective channels, and scale campaigns that drive qualified interest.

What You'll Do

• Develop programs to attract and activate the right customers, from initial awareness through qualified demand.
• Experiment with campaigns across paid media, account-based marketing, events, partnerships, and emerging channels.
• Measure campaign performance and turn successful experiments into repeatable, scalable programs.
• Manage media planning and budgets, shifting investment toward effective campaigns and away from underperforming ones.
• Work across positioning, brand, and sales to align marketing activity with business goals.

What We\'re Looking For

• Three to seven years of growth marketing experience at a fast-growing startup, including leadership of growth at a Seed to Series B company.
• Experience building and scaling demand generation across multiple channels, such as paid advertising, organic marketing, partnerships, content, or social media.
• A track record of driving top-of-funnel results at scale, including generating hundreds of qualified demos per month.
• Strong understanding of funnel metrics and attribution, paired with sound judgment and the ability to explain the reasoning behind past decisions clearly.
• Experience building demand generation from the ground up is a plus.
• Ability to work in a hybrid role in New York City and authorization to work without visa sponsorship.

Compensation & Benefits

Base salary: $175,000 to $225,000 annually. Visa sponsorship is not available.

Location

Hybrid in New York City.