Director, B2B Marketing: Brand & Pipeline Growth

The MJ Companies; Carmel (IN); On-site; USD 130,000 - 190,000; Full time

Job summary

The MJ Companies is seeking a Director of Marketing to lead a scalable B2B marketing function focused on brand awareness, demand generation, and pipeline growth. This role partners with the CMO and sales leadership to ensure measurable marketing contribution to revenue.

The position oversees brand, content, digital marketing, creative production, and field activation, while guiding a high-performing Marketing & Communications team through data-informed decision making.

Qualifications

• 10+ years of progressive B2B marketing experience.
• 3–5 years in a marketing leadership role.
• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• HubSpot certification preferred.

Responsibilities

• Develop and execute an integrated B2B marketing strategy aligned with growth objectives.
• Build a scalable marketing planning framework with annual operating plans, calendars, and budgets.
• Define buyer personas and ICPs for cross-unit alignment and prioritization.
• Lead go-to-market campaigns and field activation for verticals and markets.
• Monitor competitive positioning and industry trends to differentiate messaging.
• Own demand generation engine, lead scoring, MQLs, and pipeline attribution.
• Oversee content strategy, brand management, and creative production.
• Manage vendor relationships for creative, media, and events.
• Lead and retain a high-performing Marketing & Communications team.

Skills

B2B marketing leadership

Demand generation

HubSpot proficiency

Content strategy

Campaign measurement

Analytics mindset

Education

Bachelor's degree in Marketing/Comm/Business

Master's degree/MBA preferred

HubSpot certification preferred

Tools

HubSpot Marketing Hub

Content Hub

SEO/SEM tools (SEMrush)

Google Analytics

Google Search Console

MonDay.com / Asana

Adobe Creative Suite

Canva

Job description

The MJ Companies is seeking a Director of Marketing to lead a scalable B2B marketing function focused on brand awareness, demand generation, and pipeline growth. This role partners with the CMO and sales leadership to ensure measurable marketing contribution to revenue.

The position oversees brand, content, digital marketing, creative production, and field activation, while guiding a high-performing Marketing & Communications team through data-informed decision making.