B2B Digital Marketing Lead: Paid Media & Growth

Fusion Worldwide; Boston (MA); On-site; USD 110,000 - 140,000; Full time

Job summary

Fusion Worldwide is seeking a hands-on Digital Marketing Manager to plan, execute, and optimize our digital marketing across paid, owned, and earned channels. This role connects audience needs and commercial priorities with the right channels, content distribution, and timing to reach qualified buyers and generate measurable demand for our e-commerce and sales teams.

You will manage paid media across Google Search, Display, Performance Max, and paid social; coordinate cross-channel campaigns;

Qualifications

• Minimum 3–5 years of B2B digital marketing experience.
• Proven track record in paid media across Google and social.
• Strong analytical capabilities and data-driven decision making.
• Ability to coordinate with cross-functional teams and agencies.

Responsibilities

• Plan, manage, and optimize paid media across Google Search, Display, Performance Max, and relevant paid social channels.
• Coordinate paid and organic distribution across search, social, email-supported campaigns, partner channels, and relevant earned opportunities.
• Identify influencers, publishers, and amplification partners; collaborate on messaging and outreach.
• Manage media budgets, agency partners, channel testing, placements, targeting, frequency, and performance.
• Improve how target audiences discover, navigate, and respond to Fusion's marketing content and landing pages.
• Own digital marketing execution and optimization for marketing-controlled pages using CMS tools.
• Use web and campaign analytics to understand marketing-channel paths, content engagement, and conversions.
• Work with Product and E-Commerce to share downstream insights while respecting ownership.

Skills

Google Ads

Paid social

B2B marketing

SEO

Content discovery

Analytics

Attribution

Landing-page optimization

Ad copy

Creative testing

Audience targeting

Channel economics

Tools

Google Analytics

CMS platforms

A/B testing tools

Job description

Fusion Worldwide is seeking a hands-on Digital Marketing Manager to plan, execute, and optimize our digital marketing across paid, owned, and earned channels. This role connects audience needs and commercial priorities with the right channels, content distribution, and timing to reach qualified buyers and generate measurable demand for our e-commerce and sales teams.

You will manage paid media across Google Search, Display, Performance Max, and paid social; coordinate cross-channel campaigns;