B2B Growth Lead: Demand Gen & Paid Acquisition

Pangram Labs; New York (NY); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

Salary and equity

Health, dental & vision insurance

Free lunch at the office

Job summary

Pangram Labs in Brooklyn, NY is seeking a Growth-focused marketer to own and scale paid acquisition across multiple channels. You will define ICPs, build pipeline, and partner with product, performance, brand, and content to drive demand.

You’ll lead conversion-focused campaigns, optimize CAC/ROAS, and align with sales to move leads to revenue. This role is hybrid, in-office in Brooklyn, with budget to experiment and grow a category-defining product.

Qualifications

• 5+ to 8 years running paid acquisition across multiple channels.
• Experience building channels from zero.
• Demonstrated understanding of high-quality creative and copy that convert.
• Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics.

Responsibilities

• Define the buyer and the lead.
• Generate demand across paid, SEO, content, events, outbound support.
• Convert and nurture through landing pages, email sequences, retargeting, and moving a contact to sales conversation.
• Align with sales with shared definitions, handoff SLAs, and feedback on lead quality.
• Measure and reallocate by pipeline and cost per lead, shifting budget to what closes.

Skills

Paid acquisition

Multi-channel

Conversion measurement

CAC/ROAS tracking

Job description

Pangram Labs in Brooklyn, NY is seeking a Growth-focused marketer to own and scale paid acquisition across multiple channels. You will define ICPs, build pipeline, and partner with product, performance, brand, and content to drive demand.

You’ll lead conversion-focused campaigns, optimize CAC/ROAS, and align with sales to move leads to revenue. This role is hybrid, in-office in Brooklyn, with budget to experiment and grow a category-defining product.