Growth Lead, Performance — Paid Growth Engine Builder

Avoca; City of Niagara Falls (NY); On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) through Vestwell

Flexible PTO

In-office lunch

Job summary

Avoca is hiring a Growth Lead, Performance in NYC to build and scale our paid acquisition engine. You will own paid social and paid search end-to-end, from strategy to optimization, and develop a rapid experimentation engine to drive qualified pipeline for home services.

You’ll work closely with Sales, RevOps, and Product Marketing to improve ICP alignment, lead quality, and revenue. A strong track record in growth marketing and hands-on channel-building are required.

Qualifications

• 5+ years of performance or growth marketing in a fast-growing B2B tech company.
• Experience building and scaling paid social programs, especially Meta.
• Ability to own budgets and drive pipeline and revenue, not just leads.

Responsibilities

• Build and scale paid social and paid search into major revenue drivers.
• Own paid acquisition end to end: strategy, execution, budget, testing, and optimization.
• Create a rapid experimentation engine across audiences, messaging, offers, and landing pages.
• Translate performance data into campaigns and qualified pipeline for home services.
• Set targets and allocate investment based on pipeline, CAC, and revenue.
• Collaborate with Sales, RevOps, and Product Marketing on ICPs and handoffs.
• Leverage AI to speed campaign development, analysis, and experimentation.
• Identify and scale new channels beyond paid media.

Skills

Performance marketing

Paid social

Paid search

Budget management

Pipeline focus

Analytical thinking

Experimentation

Growth mindset

Tools

Meta Ads Manager

AI tools

Job description

Avoca is hiring a Growth Lead, Performance in NYC to build and scale our paid acquisition engine. You will own paid social and paid search end-to-end, from strategy to optimization, and develop a rapid experimentation engine to drive qualified pipeline for home services.

You’ll work closely with Sales, RevOps, and Product Marketing to improve ICP alignment, lead quality, and revenue. A strong track record in growth marketing and hands-on channel-building are required.