B2B Demand Gen Marketer — Multi-Channel Paid Growth (Unlimited PTO)

Pogo; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Pogo, a United States–based SaaS company, is seeking a Demand Gen Marketer to own B2B paid acquisition across paid social, out-of-home, and other channels. You will craft targeted campaigns, optimize budgets, and collaborate with marketing, sales, and design on landing pages and creative.

You will analyze CAC, ROAS, and pipeline contribution to drive measurable growth. The role requires 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful spend, and a willingness to

Qualifications

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful spend.
• Experience running multiple paid channels including LinkedIn and Meta.
• You back every spend decision with data: CAC, ROAS, pipeline contribution, attribution.
• You've worked at a fast-growing organization with real ownership.
• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail.

Responsibilities

• Own B2B paid acquisition across digital and offline channels.
• Test, iterate, and scale what works with budget ownership.
• Collaborate with marketing, sales, and design on landing pages and creative.
• Define and influence channel mix and full-funnel conversion strategy.
• Analyze CAC, ROAS, and pipeline contributions to guide decisions.

Skills

B2B paid acquisition

Data-driven decisions

Campaign optimization

Cross-channel marketing

Budget ownership

Paid social

Tools

LinkedIn Ads

Meta Ads

Google Analytics

Job description

Pogo, a United States–based SaaS company, is seeking a Demand Gen Marketer to own B2B paid acquisition across paid social, out-of-home, and other channels. You will craft targeted campaigns, optimize budgets, and collaborate with marketing, sales, and design on landing pages and creative.

You will analyze CAC, ROAS, and pipeline contribution to drive measurable growth. The role requires 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful spend, and a willingness to