B2B Growth & GTM Lead — Demand Gen (Remote)

Intogreat Solutions; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Intogreat Solutions is seeking a hands-on Head of Marketing to lead GTM, demand generation, and multi-channel acquisition across Australia, the UK, with the US as an additional growth market. You will personally build and execute go-to-market strategies and drive the journey from demand to pipeline.

This fully remote role requires leading distributed teams, collaborating with the CEO, and traveling to the Philippines twice yearly for team alignment; attendance at national events is expected.

Qualifications

• Senior-level B2B marketing experience across growth or demand generation.
• Proven ability to build and execute GTM strategies with limited budgets.
• Experience managing overseas teams and remote work.
• Strong multi-channel expertise including SEO, paid media, email, and content.

Responsibilities

• Build and execute B2B go-to-market strategies across Australia, the UK, with the US as additional growth market.
• Grow external demand and reduce reliance on referrals or relationship-led opportunities.
• Generate qualified leads, meetings, and measurable sales pipeline.
• Lead multi-channel acquisition across direct marketing, SEO, paid search, LinkedIn, email, content and partnerships.
• Assess the full customer acquisition journey and optimize the overall funnel.
• Recommend where to invest budget and where not to invest.
• Strengthen lead scoring, nurturing, lifecycle management, attribution, and reporting in HubSpot.
• Connect marketing activity with outbound sales through effective messaging and collateral.

Skills

B2B marketing

Growth

Demand generation

Go-to-market

Multi-channel marketing

HubSpot

Remote leadership

Lead generation

Tools

HubSpot

Job description

Intogreat Solutions is seeking a hands-on Head of Marketing to lead GTM, demand generation, and multi-channel acquisition across Australia, the UK, with the US as an additional growth market. You will personally build and execute go-to-market strategies and drive the journey from demand to pipeline.

This fully remote role requires leading distributed teams, collaborating with the CEO, and traveling to the Philippines twice yearly for team alignment; attendance at national events is expected.