AI-Driven Demand Gen Campaign Lead

Jobtailor; Philadelphia (Philadelphia County); On-site; USD 120,000 - 150,000; Full time

Job summary

Jobtailor is seeking a senior marketer to lead B2B demand generation in a data-driven environment. You will manage HubSpot-powered campaigns, nurture programs, and ABM efforts, collaborating closely with sales, partners, and product teams.

The role emphasizes AI-assisted drafting, segmentation, and lifecycle optimization, with responsibilities spanning events, webinars, and reporting. A growth-focused, cross-functional mindset is essential.

Qualifications

• 6-8 years in B2B demand generation, campaign management, or related work.
• Hands-on HubSpot Marketing Hub experience: workflows, lists, emails, landing pages, forms, reporting.
• Experience syncing HubSpot with Salesforce.
• AI-first approach using Claude or similar tools for drafting and research.
• Experience building segmented, persona-level lists from defined accounts universe.
• Experience with enrichment data and tools.
• Lead lifecycle, routing operations, SLAs, and recycling logic.
• Ability to build reporting and interpret campaign data.
• Experience working with agency partners and contractors.

Responsibilities

• Build and execute end-to-end demand generation campaigns in HubSpot.
• Create and QA emails, workflows, landing pages, forms, lists, and campaign structures.
• Draft nurture sequences, workflow logic, and subject-line variants using AI.
• Build segmented, persona-level lists from prioritized target account lists.
• Research accounts for digital pathology maturity and buying-window signals and convert findings into campaign segments.
• Own HubSpot-side marketing and sales operations, including scoring, routing, lifecycle progression, and recycling logic.
• Collaborate with inside sales to use qualification feedback to improve targeting.
• Manage the campaign layer for industry conferences, including invitations, meeting booking, badge data capture, and post-event nurture.
• Administer the webinar platform for product release webinars and digital events.
• Build campaign reporting and analyze HubSpot data using AI.
• Provide judgment on campaign and event performance, pipeline contribution, and areas for refinement.
• Brief, prioritize, and review external partners' and contractors' work and manage their timelines.
• Report to the Head of Corporate Marketing.

Skills

B2B Demand Gen

Campaign Management

HubSpot Marketing Hub

AI-First Approach

Lead Lifecycle Ops

Nurture Sequences

ABM Campaigns

Segmentation

Data Analysis

Email Creation

Tools

HubSpot

Salesforce

ZoomInfo

Webinar Platforms

AI Tools

Job description

Jobtailor is seeking a senior marketer to lead B2B demand generation in a data-driven environment. You will manage HubSpot-powered campaigns, nurture programs, and ABM efforts, collaborating closely with sales, partners, and product teams.

The role emphasizes AI-assisted drafting, segmentation, and lifecycle optimization, with responsibilities spanning events, webinars, and reporting. A growth-focused, cross-functional mindset is essential.