B2B Events Growth Lead - Hybrid Role & Travel

ACAMS; Washington (District of Columbia); Hybrid; USD 110,000 - 140,000; Full time

Job summary

ACAMS is seeking an experienced, digital‑first B2B marketer to drive audience growth and revenue across ACAMS’ global events portfolio. You will own event marketing from strategy through hands‑on execution, developing multi‑channel campaigns that reach new audiences and increase registrations.

A product marketing mindset will help tailor the event proposition and journey to convert prospects into attendees.

Qualifications

• 5+ years of marketing experience in B2B events or conferences.
• Hands-on digital campaign experience driving acquisition, conversion, and revenue.
• Deep understanding of the full B2B event funnel (acquisition to optimization).
• Experience with email, web, paid media, content, CRM, and marketing automation platforms such as Salesforce or Eloqua.

Responsibilities

• Own full‑funnel B2B event marketing strategies to drive awareness, growth, registrations, and revenue.
• Develop audience segmentation, targeting, and messaging for priority audiences and better conversion.
• Build, launch, and optimize integrated campaigns across email, web, paid media, content, and partnerships.
• Turn event content, speakers, and industry trends into compelling propositions for target audiences.
• Identify new opportunities beyond existing audiences and tactics.

Skills

B2B events marketing

Audience growth

Campaign execution

Data-driven decision making

Cross‑functional collaboration

Strategic thinking

English fluency

Travel readiness

Education

Bachelor’s degree or higher

Tools

Salesforce

Eloqua

CRM platforms

Job description

ACAMS is seeking an experienced, digital‑first B2B marketer to drive audience growth and revenue across ACAMS’ global events portfolio. You will own event marketing from strategy through hands‑on execution, developing multi‑channel campaigns that reach new audiences and increase registrations.

A product marketing mindset will help tailor the event proposition and journey to convert prospects into attendees.