Senior B2B Event Marketing Lead

360 Live Media, Inc.; Washington, Baltimore (District of Columbia, MD); On-site; USD 110,000 - 120,000; Full time

Job summary

360 Live Media in Washington, DC is seeking a Senior Marketing Manager to own integrated marketing strategy for client events and growth initiatives. You will translate attendance, revenue, or engagement goals into audience strategy, channel plans, campaigns, budgets, and clear decisions about what to do next.

This is a senior individual-contributor role with full ownership of assigned marketing accounts. You will independently lead multiple client workstreams and be accountable for both

Qualifications

• Bachelor's degree or equivalent professional experience.
• 7-10 years of experience in integrated marketing strategy and execution.
• Proven track record owning multichannel marketing strategies and outcomes.
• Experience using audience research, first-party data, personas, segmentation.
• Strong analytical skills with Google Analytics and Excel.
• Strong messaging, copywriting, and feedback to creatives.
• Experience managing multiple clients with competing priorities and deadlines.
• Fluency with email/CRM platforms (HubSpot/Constant Contact/Mailchimp).
• Experience with paid media across Google, LinkedIn, and Meta.
• Practical AI fluency to work smarter and validate outputs.

Responsibilities

• Own integrated marketing strategy for a portfolio of client accounts from objectives through audience, channels, budget, and measurement.
• Develop launch-to-event multichannel plans across email, paid media, website, social, and content.
• Create calendars, briefs, messaging frameworks, test plans with KPIs tied to attendance or revenue.
• Define target audiences using first-party data, research, and client insight.
• Lead planning and performance conversations with clients and account teams.
• Translate audience insight into practical marketing decisions with cross-functional partners.
• Draft, edit, and improve copy across email, web, social, and ads.

Skills

Integrated marketing strategy

Multichannel execution

Client relationship management

Analytics and measurement

Copywriting and briefs

Education

Bachelor's degree or equivalent

Job description

360 Live Media in Washington, DC is seeking a Senior Marketing Manager to own integrated marketing strategy for client events and growth initiatives. You will translate attendance, revenue, or engagement goals into audience strategy, channel plans, campaigns, budgets, and clear decisions about what to do next.

This is a senior individual-contributor role with full ownership of assigned marketing accounts. You will independently lead multiple client workstreams and be accountable for both