Manager, Digital Marketing, B2B Events

ACAMS; Washington (District of Columbia); Hybrid; USD 110,000 - 140,000; Full time

Job summary

ACAMS is seeking an experienced, digital‑first B2B marketer to drive audience growth and revenue across ACAMS’ global events portfolio. You will own event marketing from strategy through hands‑on execution, developing multi‑channel campaigns that reach new audiences and increase registrations.

A product marketing mindset will help tailor the event proposition and journey to convert prospects into attendees.

Qualifications

• 5+ years of marketing experience in B2B events or conferences.
• Hands-on digital campaign experience driving acquisition, conversion, and revenue.
• Deep understanding of the full B2B event funnel (acquisition to optimization).
• Experience with email, web, paid media, content, CRM, and marketing automation platforms such as Salesforce or Eloqua.

Responsibilities

• Own full‑funnel B2B event marketing strategies to drive awareness, growth, registrations, and revenue.
• Develop audience segmentation, targeting, and messaging for priority audiences and better conversion.
• Build, launch, and optimize integrated campaigns across email, web, paid media, content, and partnerships.
• Turn event content, speakers, and industry trends into compelling propositions for target audiences.
• Identify new opportunities beyond existing audiences and tactics.

Skills

B2B events marketing

Audience growth

Campaign execution

Data-driven decision making

Cross‑functional collaboration

Strategic thinking

English fluency

Travel readiness

Education

Bachelor’s degree or higher

Tools

Salesforce

Eloqua

CRM platforms

Job description

Opportunity at a Glance

We are seeking an experienced, digital-first B2B marketer to drive audience growth and commercial performance across ACAMS’ global portfolio of live and virtual events.

You will own event marketing from strategy through hands‑on execution, developing and delivering multi-channel campaigns that reach new audiences, increase registrations, and drive revenue. You’ll bring a product marketing mindset to our events, advising on the event product and understanding the audiences, proposition, channels, and journey needed to turn prospects into attendees.

We’re looking for someone who doesn’t simply take direction or repeat last year’s playbook. You’ll use data to understand what’s working, identify opportunities, recommend what to do next, and execute against those recommendations. This position requires occasional travel to manage onsite events and reports to the Senior Manager, Events and Community Marketing.

Responsibilities

Audience Growth & Campaign Execution

• Own full‑funnel B2B event marketing strategies that drive awareness, audience growth, registrations, and revenue.
• Develop audience segmentation, targeting, and messaging to reach priority audiences and improve conversion.
• Personally build, launch, and optimize integrated campaigns across email, web, paid media, content, and partnerships, while testing new channels and acquisition opportunities.
• Turn event content, speakers, and industry trends into compelling propositions for target audiences.
• Look beyond existing audiences and established tactics to identify new opportunities for growth.

Performance & Optimization

• Partner with paid media and data teams to understand performance across the funnel, question what is and isn’t working, and continually improve audiences, messaging, channel mix, and conversion.
• Maintain a clear view of each event’s financial performance against plan, identifying risks and opportunities early.
• When performance falls behind plan, develop and implement creative, commercially sound solutions, then apply successful learnings across the wider event portfolio.

Collaboration & Delivery

• Connect event marketing to wider business, membership, and commercial priorities, identifying opportunities across teams and regions.
• Manage multiple global event campaigns simultaneously, coordinating priorities, timelines, and stakeholders.
• Create and adapt campaign assets using tools such as Canva when needed, maintaining high standards of brand quality and accuracy.
• Experiment with AI and emerging marketing technology to build tools and workflows that make campaign development, execution, and optimization faster, smarter, and more effective.

Qualifications

• 5+ years of marketing experience, with significant hands‑on experience marketing B2B events, conferences, or professional audiences.
• Demonstrable experience building and executing digital campaigns that drive audience acquisition, conversion, and commercial outcomes.
• Strong understanding of the full B2B event marketing funnel, including acquisition, segmentation, nurture, conversion, and optimization.
• Hands‑on experience across email, web, paid media, content, CRM, and marketing automation platforms such as Salesforce, Eloqua, or equivalent.
• Able to think strategically while remaining highly executional: you identify opportunities, make recommendations, and roll up your sleeves to deliver them.
• Excellent written communication, stakeholder management, and organizational skills.
• Native‑level English is required; fluent Spanish is a plus.
• Willing to travel up to 15% of the time. This role includes required travel to more than two major conferences for up to six days at a time.
• Comfortable using AI and emerging marketing tools to improve how you work.
• Experience working in a global organization or within financial services, anti‑financial crime, professional membership, or another complex B2B environment is a plus.

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