B2B SaaS Events Marketing Lead — Remote

Astegic Inc.; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Paid holidays

Performance-based bonuses

Medical insurance

Learning and development programs

Job summary

Astegic Inc. is seeking an Events Marketing Manager to own and scale our US event marketing initiatives for a B2B SaaS product. You will drive strategy, planning, and execution across virtual and in-person events to build brand awareness and generate demand.

The role requires 8+ years in B2B SaaS marketing with a strong emphasis on events, ABM, and demand generation. You will collaborate with Sales and Partnerships, manage budgets, and optimize ROI across multiple channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 8+ years in B2B SaaS marketing with a strong focus on event marketing.
• Proven success in managing US-focused B2B marketing campaigns and events.
• Strong understanding of B2B buyer journeys, demand generation, and ABM.
• Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.
• Excellent written and verbal communication skills with a strong storytelling mindset.
• Strong project management, organizational, and execution capabilities.

Responsibilities

• Plan and execute high-impact B2B events, including trade shows, conferences, webinars, roundtables, roadshows, and partner events.
• Own end-to-end event management — concept, budgeting, logistics, promotion, execution, and post-event reporting.
• Collaborate with Sales and Partnerships to maximize lead generation and ROI from events.
• Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
• Lead event promotion strategy across email, website, and paid channels.

Skills

B2B marketing

Event marketing

ABM

Lead generation

Project management

Data-driven

Communication

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

HubSpot

Marketo

Salesforce

Hootsuite

Sprout Social

Google Analytics

LinkedIn Campaign Manager

Job description

Astegic Inc. is seeking an Events Marketing Manager to own and scale our US event marketing initiatives for a B2B SaaS product. You will drive strategy, planning, and execution across virtual and in-person events to build brand awareness and generate demand.

The role requires 8+ years in B2B SaaS marketing with a strong emphasis on events, ABM, and demand generation. You will collaborate with Sales and Partnerships, manage budgets, and optimize ROI across multiple channels.