Strategic B2B Events Marketing Manager

InStride; United States; Remote; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a core growth channel. You will align events with marketing and sales priorities, drive pipeline through strategic planning, and optimize ROI across in-person and virtual experiences.

The role requires strong cross-functional leadership, experience with ABM, and a proven ability to connect events to broader campaigns and revenue outcomes.

Qualifications

• 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining objectives, target accounts, personas, desired actions, Sales activation plan, supporting channels, and success metrics.
• Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing marketing and commercial objectives.
• Own end-to-end event execution, including sponsorships, vendor selection, registration, messaging, booth design, materials, staffing, budgets, timelines, and on-site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, engagement, and timely follow-up.
• Use performance insights to inform future event investments, identifying which events generate the greatest business impact.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring investments align with campaigns and GTM priorities.
• Travel may be required

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management expertise

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a core growth channel. You will align events with marketing and sales priorities, drive pipeline through strategic planning, and optimize ROI across in-person and virtual experiences.

The role requires strong cross-functional leadership, experience with ABM, and a proven ability to connect events to broader campaigns and revenue outcomes.