B2B Event & Field Marketing Lead

Ant International; Sunnyvale (CA); On-site; USD 120,000 - 200,000; Full time

Job summary

Ant International is seeking an experienced Event & Field Marketing Manager to lead planning and execution of B2B event marketing programs across the U.S. market. You will own end-to-end event management, including conferences, trade shows, company-hosted events, executive engagements, and partner events, driving pipeline growth and brand awareness.

The role collaborates with U.S. Marketing, Sales, Business Development, and global marketing teams to ensure programs align with commercial

Qualifications

• 5+ years of experience in B2B event marketing, field marketing, or integrated marketing.
• Proven experience managing conferences, trade shows, sponsorships, and executive events.
• Strong project management, budget management, and vendor negotiation skills.

Responsibilities

• Develop and manage the U.S. event marketing calendar in alignment with regional priorities.
• Plan and execute end-to-end event management including venues, sponsorships, booths, speakers, and registration.
• Identify opportunities to improve event effectiveness and audience engagement.
• Coordinate internal stakeholders, agencies, vendors, and event organizers to ensure smooth execution.
• Establish and track event KPIs (attendance, leads, pipeline contribution, ROI) and post-event follow-up.

Skills

Event marketing

Project management

Budget management

Vendor negotiation

Cross-functional collaboration

Job description

Ant International is seeking an experienced Event & Field Marketing Manager to lead planning and execution of B2B event marketing programs across the U.S. market. You will own end-to-end event management, including conferences, trade shows, company-hosted events, executive engagements, and partner events, driving pipeline growth and brand awareness.

The role collaborates with U.S. Marketing, Sales, Business Development, and global marketing teams to ensure programs align with commercial