B2B E‑commerce Strategy Lead (Hybrid – VA)

Alfa Laval; Richmond (VA); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Job summary

Alfa Laval North America is seeking an E‑Commerce Manager to shape and scale our B2B e‑commerce strategy across Food & Pharma, Energy, Ocean, and Service. You will translate customer and business needs into a strategic roadmap and lead activation with cross-functional teams.

Based in Richmond, VA, this hybrid role focuses on accelerating adoption, improving the customer journey, and driving measurable commercial impact while collaborating with global stakeholders and partners.

Qualifications

• 5+ years in e-commerce, digital commerce, or related commercial roles, with meaningful experience in a B2B environment.
• Demonstrated experience developing or influencing an e-commerce strategy, roadmap, or significant digital commerce initiative.
• Experience driving customer acquisition, adoption, engagement, digital sales, or demand generation with measurable outcomes.

Responsibilities

• Shape and activate the North American B2B e-commerce strategy and roadmap, aligning priorities with regional, divisional, and global objectives.
• Drive customer and channel-partner adoption, identifying opportunities to increase activation, engagement, digital sales, and acquisition.
• Own the evolution and optimization of the e-commerce experience, using customer insights, business needs, and performance data to prioritize improvements.
• Turn data into action by defining meaningful KPIs, evaluating performance, identifying opportunities, and communicating recommendations to business stakeholders.
• Partner across Sales, Digital Marketing, global teams, and other functions, building alignment and leading strategic initiatives through influence.
• Develop targeted demand-generation and customer-journey initiatives that connect digital engagement with measurable commercial outcomes.
• Support customer, partner, and internal enablement as Alfa Laval evolves its e-commerce capabilities and ways of working.
• Manage budgets and evaluate the business impact and return of e-commerce initiatives.

Skills

E-commerce strategy

Cross-functional influence

Data-driven decisions

Analytics

Digital marketing collaboration

Tools

CMS

CRM

Analytics tools

Job description

Alfa Laval North America is seeking an E‑Commerce Manager to shape and scale our B2B e‑commerce strategy across Food & Pharma, Energy, Ocean, and Service. You will translate customer and business needs into a strategic roadmap and lead activation with cross-functional teams.

Based in Richmond, VA, this hybrid role focuses on accelerating adoption, improving the customer journey, and driving measurable commercial impact while collaborating with global stakeholders and partners.