B2B E-commerce Strategy & Growth Lead

Alfa Laval Mid Europe GmbH

Richmond (VA)

Hybrid

USD 95,000 - 110,000

Full time

6 days ago

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Job summary

Alfa Laval North America is seeking an E‑Commerce Manager to shape and scale our B2B digital strategy in North America. You will translate customer needs into a strategic roadmap and lead activation across commercial teams, digital marketing, and global partners.

The role is hybrid and based in Richmond, VA, with travel less than 10%. You will drive adoption, optimize the e‑commerce experience, and connect digital engagement to measurable commercial outcomes, collaborating across regions and

Qualifications

Bachelor's degree in Business, Marketing, Engineering, Project Management or related field.
Minimum 5 years of relevant e‑commerce or digital commercial experience in a B2B environment.
Strong commercial and analytical acumen; translate data into business recommendations.
Ability to influence cross‑functional and senior stakeholders without direct authority.
Working knowledge of e‑commerce platforms and the digital ecosystem.
Experience with distributors or channel partners is an advantage; travel < 10%.

Responsibilities

Shape and activate the North American B2B e‑commerce strategy and roadmap.
Drive customer and channel‑partner adoption, engagement, and digital sales.
Own evolution and optimization of the e‑commerce experience using insights and data.
Define KPIs, evaluate performance, and communicate recommendations to stakeholders.
Partner with Sales, Digital Marketing, and global teams to align initiatives.
Develop demand‑generation and customer‑journey initiatives with measurable outcomes.
Support enablement as e‑commerce capabilities evolve, manage budgets and evaluate impact.