B2B E-Commerce Lead — North America (Hybrid)

Alfa Laval; Richmond (VA); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Competitive benefits

Job summary

Alfa Laval North America is seeking an E-Commerce Manager to shape and scale our B2B e-commerce strategy across Food & Pharma, Energy, Ocean, and Service. You will collaborate with commercial teams, digital marketing, and global stakeholders to translate customer needs into a strategic roadmap and drive activation.

In this hybrid role based in Richmond, VA, you will accelerate adoption of our evolving e-commerce environment, optimize the customer and partner experience, and turn insights into

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Project Management or related field.
• 5+ years of relevant experience in e-commerce, digital commerce, digital product, or related commercial roles in a B2B environment.
• Experience developing or influencing an e-commerce strategy, roadmap, or significant digital commerce initiative.

Responsibilities

• Shape and activate the North American B2B e-commerce strategy and roadmap, aligning priorities with regional, divisional, and global objectives.
• Drive customer and channel-partner adoption, identifying opportunities to increase activation, engagement, digital sales, and acquisition.
• Own the evolution and optimization of the e-commerce experience, using customer insights, business needs, and performance data to prioritize improvements.
• Turn data into action by defining meaningful KPIs, evaluating performance, identifying opportunities, and communicating recommendations to business stakeholders.
• Partner across Sales, Digital Marketing, global teams, and other functions, building alignment and leading strategic initiatives through influence.
• Develop targeted demand-generation and customer-journey initiatives that connect digital engagement with measurable commercial outcomes.
• Support customer, partner, and internal enablement as Alfa Laval evolves its e-commerce capabilities and ways of working.
• Manage budgets and evaluate the business impact and return of e-commerce initiatives.

Skills

E-commerce strategy

Digital analytics

Cross-functional influence

Stakeholder management

Data-driven decision making

Education

Bachelor's degree in Business/Marketing/Engineering/related field

Tools

CMS

CRM

Web analytics

Job description

Alfa Laval North America is seeking an E-Commerce Manager to shape and scale our B2B e-commerce strategy across Food & Pharma, Energy, Ocean, and Service. You will collaborate with commercial teams, digital marketing, and global stakeholders to translate customer needs into a strategic roadmap and drive activation.

In this hybrid role based in Richmond, VA, you will accelerate adoption of our evolving e-commerce environment, optimize the customer and partner experience, and turn insights into