B2B Digital Media Planner (Direct IO) – Remote

Lever, Inc.; United States; Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Digital Media Planner (Direct IO - B2B) to own publisher direct and partner media for a leading financial software account. You’ll sit within our B2B team, collaborating with strategists, channel leads, analysts, and coordinators to ensure the client has the right media partnerships to hit their goals.

You’ll build relationships, run RFPs, negotiate, and ensure partners meet performance standards while collaborating with an account team to hit the client’s goals.

Qualifications

• 3-5 years of experience in media planning for publisher direct and/or programmatic media
• Experience managing vendor and publisher relationships, including RFPs and negotiation
• Experience developing, optimizing, analyzing, and reporting on paid campaigns across KPIs
• Experience with trafficking programmatic or direct media
• Experience working with analytics teams on granular program tracking and dashboards
• Experience managing sizable budgets that shift frequently
• Excellent written, verbal, and interpersonal skills
• Strong time management and project management skills
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Responsibilities

• Plan direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client
• Manage day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time
• Communicate program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities
• Lead the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs
• Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting
• Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs
• Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps
• Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of
• Staying current on the B2B publisher and partner landscape

Skills

Media planning

Vendor management

RFPs

Negotiation

Campaign analytics

Communication

Project management

Budget management

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Analytics tools

Job description

Wpromote is seeking a Digital Media Planner (Direct IO - B2B) to own publisher direct and partner media for a leading financial software account. You’ll sit within our B2B team, collaborating with strategists, channel leads, analysts, and coordinators to ensure the client has the right media partnerships to hit their goals.

You’ll build relationships, run RFPs, negotiate, and ensure partners meet performance standards while collaborating with an account team to hit the client’s goals.