Remote Integrated Media Planner — Strategy & Campaigns

Basis; United States; Hybrid; USD 61,000 - 75,000; Full time

Job summary

Basis is hiring a digital media planner with 2+ years of experience to craft integrated media plans across programmatic, search and social. You will translate client objectives into strategic recommendations and present to stakeholders.

You will collaborate with analytics, negotiate with vendors, manage IOs, and ensure campaigns meet budgets and KPI targets while working with cross-functional teams.

Qualifications

• 2+ years of experience in digital media planning and buying.
• Understanding and interest in programmatic media and real-time bidding.
• Experience working alongside a Demand Side Platform.
• Strategic thinking and proactive client service skills.
• Strong written and verbal communication skills.
• Strong issue resolution and problem-solving capabilities.
• Ability to work well in a cross functional team environment.
• Commitment to inclusive, respectful environments and continuous learning.
• Proficient Excel and PowerPoint skills.

Responsibilities

• Craft strong media planning recommendations tied to client objectives.
• Generate and present integrated media plans across all channels.
• Communicate with clients daily via email and meetings; own deliverables.
• Maintain understanding of syndicated media tools and their planning value.
• Collaborate with analytics to ensure plans align with business objectives and KPIs.
• Negotiate with vendors to secure the best inventory and pricing.
• Provide guidance in analyzing KPIs for strategic media plans.
• Manage IOs, post-IO revisions, and approval of publisher IOs.
• Ensure campaigns hit budgets and KPI targets, and support finance when needed.

Skills

Digital media planning

Programmatic media

Real-time bidding

DSP experience

Strategic thinking

Client service

Excel

PowerPoint

Cross-functional teamwork

Communication skills

Tools

Demand Side Platform

3rd party ad server

Datorama dashboards

Job description

Basis is hiring a digital media planner with 2+ years of experience to craft integrated media plans across programmatic, search and social. You will translate client objectives into strategic recommendations and present to stakeholders.

You will collaborate with analytics, negotiate with vendors, manage IOs, and ensure campaigns meet budgets and KPI targets while working with cross-functional teams.