B2B Digital Marketing Manager: Data-Driven Growth Lead

Digitalzone, Inc.; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Digitalzone, Inc. is seeking a Manager, Digital Marketing to plan and execute the firm’s digital strategy across paid search, display, social, and email, coordinating with creative and copy teams to build high-impact assets and campaigns.

You will analyze channel performance, generate regular leadership reports, and oversee web optimization and paid media budgets, while collaborating across groups to sharpen our narrative and connect solutions to customer outcomes.

Qualifications

• 3+ years in digital marketing, preferably B2B
• Pardot email marketing, Google Ads, LinkedIn ads, and Google Analytics
• Proficiency in analytics reporting, data visualization, and storytelling
• Strong written communication and public speaking skills
• Detail-oriented, organized, and able to multitask under pressure
• Proficient with Microsoft Word, Excel & PowerPoint
• Degree in Marketing or Communications or equivalent experience

Responsibilities

• Plan and execute all digital marketing, including ads (search, display, and social), social media, and email.
• Assess the performance of all digital channels and identify opportunities to optimize based on performance insights.
• Develop regular reporting cadence of all digital marketing efforts to present to department leadership.
• Work collaboratively with copy and design to provide best practice and data-informed insights to ensure assets promote across digital channels.
• Manage web development teams and collaborate with internal teams to optimize user experience.
• Manage the paid media budget.

Skills

Digital marketing

Email marketing

Campaign planning

Analytics storytelling

Communication skills

Public speaking

Multitasking

Microsoft Office

Education

Bachelor's degree in Marketing or Communications

Tools

Google Ads

LinkedIn Ads

Pardot

Google Analytics

Job description

Digitalzone, Inc. is seeking a Manager, Digital Marketing to plan and execute the firm’s digital strategy across paid search, display, social, and email, coordinating with creative and copy teams to build high-impact assets and campaigns.

You will analyze channel performance, generate regular leadership reports, and oversee web optimization and paid media budgets, while collaborating across groups to sharpen our narrative and connect solutions to customer outcomes.