Digital Marketing Manager

Digitalzone; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Digitalzone is seeking a Manager of Digital Marketing to lead digital strategy across campaigns and ongoing plans. You will collaborate with the marketing team to develop, execute, and optimize digital initiatives, including email, search, display, and social ads.

The role emphasizes data-informed decision making, cross-functional collaboration with copy/design and web teams, and managing a paid media budget. A strong background in B2B digital marketing and analytics is required.

Qualifications

• 3+ years of digital marketing experience, preferably in B2B.
• Proficiency in email marketing (Pardot) and paid media (Google Ads, LinkedIn).
• Strong analytics, reporting, and data storytelling abilities.
• Clear written communication and ability to defend decisions.
• Excellent written and verbal communication; strong public speaking.
• Detail-oriented, organized, able to juggle multiple tasks.

Responsibilities

• Plan and execute digital marketing campaigns across ads, social, and email.
• Assess and optimize channels based on performance insights.
• Develop regular performance reporting for leadership.
• Create data-informed insights with copy/design teams to improve assets.
• Collaborate with web/dev teams to optimize user experience.
• Manage the paid media budget.

Skills

Digital marketing

B2B marketing

Email marketing (Pardot)

Google Ads

LinkedIn ads

Google Analytics

Data visualization

Communication skills

Public speaking

Attention to detail

Time management

MS Office

Education

Bachelor's in Marketing or Communications

Tools

Pardot

Google Ads

LinkedIn Ads

Google Analytics

Excel

PowerPoint

Job description

About Digitalzone

Digitalzone is redefining B2B demand generation with a signal-led, contact-level approach designed to eliminate wasted spend and drive real pipeline impact. As we continue to scale both our media and software offerings, we are investing in building a modern product marketing function to sharpen our narrative, strengthen our go-to-market execution, and better connect our solutions to real customer outcomes.

Overview

The Manager, Digital Marketing, will manage planning and executing the digital marketing strategy for Digitalzone. This role will work collaboratively across the marketing team in developing the digital strategy for campaigns and ongoing plans.

Key Responsibilities

• Plan and execute all digital marketing, including ads (search, display, and social), social media, and email.


• Assess the performance of all digital channels and identify opportunities to optimize based on performance insights.


• Develop regular reporting cadence of all digital marketing efforts to present to department leadership.


• Work collaboratively with copy and design to provide best practice and data-informed insights to ensure we’re developing the best assets to promote across digital channels.


• Manage web development teams and collaborate with internal teams to optimize user experience.


• Manage the paid media budget.
  

Required Skills & Qualifications:

• At least 3 years of work experience in digital marketing with preferred experience in the B2B space


• Proficiency in email marketing (Pardot), search and display advertising (Google Ads), social media advertising (LinkedIn), and site analytics (Google Analytics)


• Proficiency in digital analytics reporting, data visualization, and data storytelling


• Ability to clearly communicate ideas and defend decisions


• Exceptional written/email communication and public speaking skills


• Detail-oriented, well organized, and able to juggle many tasks under pressure


• Able to prioritize tasks quickly and solve problems


• Knowledge of Microsoft Word, Excel & PowerPoint (required)


• Degree in Marketing or Communication, or equivalent experience
  

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

This position is contingent upon the successful completion of a background check.

Equal Employment Opportunity (EEO) Statement

Digitalzone is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace. We celebrate diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable laws. All qualified applicants will receive consideration for employment without regard to these factors.