B2B Digital Marketing Manager - Demand & Growth

Digitalzone, Inc.; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Digitalzone, Inc. is scaling a modern product marketing function to sharpen narrative, strengthen go-to-market execution, and connect solutions to customer outcomes.

The Manager, Digital Marketing, will lead planning and execution of the digital strategy for campaigns and ongoing plans, collaborating across the marketing team to drive impact. This role covers ads, email, analytics, and web optimization, with responsibility for performance reporting and budget management, working with copy and

Qualifications

• At least 3 years of work experience in digital marketing, preferably in the B2B space.
• Proficiency in email marketing (Pardot), search and display advertising (Google Ads), social media advertising (LinkedIn), and site analytics (Google Analytics).
• Proficiency in digital analytics reporting, data visualization, and data storytelling.
• Ability to clearly communicate ideas and defend decisions.
• Exceptional written/email communication and public speaking skills.
• Detail-oriented, well organized, and able to juggle many tasks under pressure.
• Able to prioritize tasks quickly and solve problems.
• Knowledge of Microsoft Word, Excel & PowerPoint (required).
• Degree in Marketing or Communications, or equivalent experience.

Responsibilities

• Plan and execute all digital marketing, including ads (search, display, and social), social media, and email.
• Assess the performance of all digital channels and identify opportunities to optimize based on performance insights.
• Develop regular reporting cadence of all digital marketing efforts to present to department leadership.
• Work collaboratively with copy and design to provide best practice and data-informed insights to ensure we’re developing the best assets to promote across digital channels.
• Manage web development teams and collaborate with internal teams to optimize user experience.
• Manage the paid media budget.

Skills

Digital marketing

Data storytelling

Communication

Public speaking

Problem solving

Organizational skills

Education

Degree in Marketing or Communications

Tools

Pardot

Google Ads

LinkedIn Ads

Google Analytics

Excel

PowerPoint

Microsoft Word

Job description

Digitalzone, Inc. is scaling a modern product marketing function to sharpen narrative, strengthen go-to-market execution, and connect solutions to customer outcomes.

The Manager, Digital Marketing, will lead planning and execution of the digital strategy for campaigns and ongoing plans, collaborating across the marketing team to drive impact. This role covers ads, email, analytics, and web optimization, with responsibility for performance reporting and budget management, working with copy and