B2B Digital Marketing & Growth Specialist

LX Hausys America, Inc.; Alpharetta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

LX Hausys America, Inc. is seeking a Digital Marketing Specialist to drive growth across North America, focusing on executing digital marketing programs, managing channels, supporting lead generation, and optimizing engagement for website, CRM, marketing automation, email, SEO, SEM, and social media.

The role collaborates with Brand, Product Marketing, Sales, and external agencies to deliver high-impact campaigns, track performance, and continuously improve digital presence and customer

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-7 years of digital marketing experience.
• Experience with website management, SEO, SEM, email marketing, and digital advertising.
• Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or similar.
• Experience working with CRM systems and lead management processes.
• Strong analytical, organizational, and project management skills.
• Excellent communication and collaboration skills.

Responsibilities

• Support planning and execution of digital marketing campaigns aligned with objectives.
• Maintain company websites, landing pages, and digital content updates.
• Execute SEO optimization and support SEM/paid programs.
• Manage marketing automation activities using Eloqua.
• Develop and execute email marketing campaigns and lead nurturing.
• Support product launches, trade shows, and promotional campaigns digitally.
• Manage LinkedIn and other digital channels.
• Monitor performance metrics and prepare reports/dashboards.
• Coordinate with Brand, Product Marketing, Sales, and external agencies.
• Support North America lead generation and customer engagement initiatives.

Skills

Analytical skills

Organizational skills

Project management

Collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Eloqua

HubSpot

Marketo

CRM systems

Google Analytics

Google Ads

LinkedIn Campaign Manager

Power BI

Job description

LX Hausys America, Inc. is seeking a Digital Marketing Specialist to drive growth across North America, focusing on executing digital marketing programs, managing channels, supporting lead generation, and optimizing engagement for website, CRM, marketing automation, email, SEO, SEM, and social media.

The role collaborates with Brand, Product Marketing, Sales, and external agencies to deliver high-impact campaigns, track performance, and continuously improve digital presence and customer