B2B Growth & Digital Marketing Lead

Dekko; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare

Dental & Vision

8% Retirement Plan

Career Growth

Job summary

Dekko, a leading manufacturer, seeks a Digital Marketing Manager to drive our digital marketing strategy across website, e-commerce, and customer portal. This hands-on role blends campaign execution, marketing tech, analytics, and content to deliver connected experiences.

The ideal candidate is analytical, creative, and proficient with emerging AI-enabled tools to boost marketing performance and revenue growth. This on-site role is based in Grand Rapids, MI.

Qualifications

• Five or more years in B2B digital marketing or demand generation with measurable results.
• Hands-on HubSpot usage for campaigns, workflows, lists, and reporting.
• Experience managing website/e-commerce content and improving conversion.

Responsibilities

• Own and execute an integrated digital marketing strategy aligned to growth priorities and revenue goals.
• Lead account-based marketing using data and insights to generate opportunities.
• Plan and run integrated campaigns across email, social, search, paid ads, video, webinars, and landing pages.
• Manage website, e-commerce, and customer portal content, navigation, forms, and CTAs.
• Create and edit digital assets in Adobe Creative Cloud within brand standards.
• Run lead lifecycle in HubSpot: capture, scoring, nurturing, routing, handoff, re-engagement.
• Report on digital performance with analytics dashboards showing engagement, leads, pipeline, and revenue.
• Test new channels and AI-enabled tools, then standardize what works.
• Collaborate with Marketing, Product, Sales, IT; manage digital budgets and vendors.

Skills

HubSpot experience

CMS experience

Digital marketing

Content creation

Analytical thinking

Project management

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Adobe Creative Cloud

D&B

Job description

Dekko, a leading manufacturer, seeks a Digital Marketing Manager to drive our digital marketing strategy across website, e-commerce, and customer portal. This hands-on role blends campaign execution, marketing tech, analytics, and content to deliver connected experiences.

The ideal candidate is analytical, creative, and proficient with emerging AI-enabled tools to boost marketing performance and revenue growth. This on-site role is based in Grand Rapids, MI.