B2B Digital Marketing Strategist

Alexander Group; Chicago (IL); On-site; USD 72,000 - 82,000; Full time

Benefits offered by this job

EEO Employer

TN visa accepted

Job summary

Alexander Group in Chicago seeks a Digital Marketing Specialist to develop, execute, and optimize digital programs that increase brand visibility, engage target audiences, and generate qualified leads. This role blends strategic planning with hands-on execution across paid media, SEO, social, email, and the company website.

The ideal candidate is creative, data-driven, and collaborative, able to translate insights into measurable improvements and work with cross-functional teams to support

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 5–7+ years of experience in digital marketing or advertising.
• Strong understanding of digital channels, tools, and best practices.
• Hands-on experience with SEO, lead generation, email marketing, and paid media.
• Proficiency with web analytics and social media platforms.
• Excellent analytical, communication, and project management skills.
• Ability to collaborate across teams and manage multiple initiatives simultaneously.
• Professional services or B2B experience preferred.

Responsibilities

• Develop and implement digital marketing strategies aligned with firm-wide marketing and business objectives.
• Plan, execute, and optimize digital campaigns across SEO/SEM, paid media, social platforms, email marketing, display advertising, and content syndication.
• Manage and optimize programmatic and paid advertising initiatives, including budgeting, targeting, and performance optimization.
• Optimize website traffic, user experience, and conversion rates through SEO, content marketing, and CRO.
• Partner with the portfolio marketing team to build and manage a digital content and distribution calendar aligned to brand messaging and priorities.
• Oversee the planning and execution of email marketing campaigns, partnering with the broader marketing team on list management, content development, segmentation, and deployment.
• Ensure consistent execution and optimization of email performance metrics.
• Measure, monitor, and report on digital marketing performance using KPIs and ROI analysis.
• Translate data and insights into actionable recommendations to improve campaign effectiveness and targeting.
• Collaborate with internal stakeholders and external agencies to develop creative assets and execute campaigns.
• Partner cross-functionally to support integrated marketing initiatives.
• Stay current on digital marketing trends, emerging technologies, and best practices.
• Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
• Ensure compliance with relevant regulations and best practices across digital marketing activities.

Skills

SEO

Lead generation

Email marketing

Paid media

Web analytics

Social media

Project management

Collaboration

Education

Bachelor’s degree in Marketing, Digital Media, or related field

Job description

Alexander Group in Chicago seeks a Digital Marketing Specialist to develop, execute, and optimize digital programs that increase brand visibility, engage target audiences, and generate qualified leads. This role blends strategic planning with hands-on execution across paid media, SEO, social, email, and the company website.

The ideal candidate is creative, data-driven, and collaborative, able to translate insights into measurable improvements and work with cross-functional teams to support