Digital Marketing Specialist

LX Hausys America, Inc.; Alpharetta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

LX Hausys America, Inc. is seeking a Digital Marketing Specialist to drive growth across North America, focusing on executing digital marketing programs, managing channels, supporting lead generation, and optimizing engagement for website, CRM, marketing automation, email, SEO, SEM, and social media.

The role collaborates with Brand, Product Marketing, Sales, and external agencies to deliver high-impact campaigns, track performance, and continuously improve digital presence and customer

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-7 years of digital marketing experience.
• Experience with website management, SEO, SEM, email marketing, and digital advertising.
• Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or similar.
• Experience working with CRM systems and lead management processes.
• Strong analytical, organizational, and project management skills.
• Excellent communication and collaboration skills.

Responsibilities

• Support planning and execution of digital marketing campaigns aligned with objectives.
• Maintain company websites, landing pages, and digital content updates.
• Execute SEO optimization and support SEM/paid programs.
• Manage marketing automation activities using Eloqua.
• Develop and execute email marketing campaigns and lead nurturing.
• Support product launches, trade shows, and promotional campaigns digitally.
• Manage LinkedIn and other digital channels.
• Monitor performance metrics and prepare reports/dashboards.
• Coordinate with Brand, Product Marketing, Sales, and external agencies.
• Support North America lead generation and customer engagement initiatives.

Skills

Analytical skills

Organizational skills

Project management

Collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Eloqua

HubSpot

Marketo

CRM systems

Google Analytics

Google Ads

LinkedIn Campaign Manager

Power BI

Job description

Description

Position Summary

LX Hausys America is seeking a talented Digital Marketing Specialist to support digital marketing growth across North America. This role will focus on executing digital marketing programs, managing digital channels, supporting lead generation initiatives, and optimizing customer engagement across website, CRM, marketing automation, email marketing, SEO, SEM, and social media platforms.

Mission

Support business growth by executing high-impact digital marketing programs, generating qualified leads, enhancing brand visibility, and improving customer engagement across digital channels.

Key Responsibilities

• Support the planning and execution of digital marketing campaigns aligned with business objectives.
• Manage and maintain company websites, landing pages, and digital content updates.
• Execute SEO optimization initiatives and support SEM and paid advertising programs.
• Manage marketing automation activities using Eloqua and CRM platforms.
• Develop and execute email marketing campaigns and lead nurturing programs.
• Support product launches, trade shows, and promotional campaigns through digital channels.
• Manage LinkedIn and other digital communication channels.
• Monitor digital performance metrics and prepare reports and dashboards.
• Coordinate with Brand, Product Marketing, Sales, and external agencies.
• Support lead generation and customer engagement initiatives across North America.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-7 years of digital marketing experience.
• Experience with website management, SEO, SEM, email marketing, and digital advertising.
• Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or similar.
• Experience working with CRM systems and lead management processes.
• Strong analytical, organizational, and project management skills.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience in B2B manufacturing, building materials, architecture, construction, or related industries.
• Experience with Google Analytics, Google Ads, and LinkedIn Campaign Manager.
• Knowledge of content management systems (CMS).
• Experience working with agencies and vendors.
• Experience with Power BI or business intelligence reporting tools.

Primary Ownership

• Website Management
• SEO & SEM Execution
• Digital Advertising
• Marketing Automation (Eloqua)
• CRM Support & Lead Nurturing
• Email Marketing
• Digital Analytics & Reporting
• LinkedIn & Digital Channel Management
• Lead Generation Support

Success Metrics (KPIs)

• Marketing Qualified Leads (MQLs)
• Website Traffic Growth
• Email Engagement Metrics
• Digital Campaign Performance
• Lead Generation Results
• CRM & Marketing Automation Effectiveness
• Digital Engagement Metrics