B2B Digital Marketing & Demand Gen Specialist

Winnebago Industries Inc; Clearwater (FL); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

Life insurance

Tuition reimbursement

401k matching

ESPP program

Paid time off

Paternity leave

Job summary

Lithionics Battery is seeking a Digital Marketing & Demand Generation Specialist to expand our digital presence and drive measurable growth. You will lead campaigns across web, email, search, and social channels, optimize the Lithionics site, and collaborate with cross-functional teams to launch market-ready campaigns.

The role emphasizes analytics, content creation, and translating advanced battery tech into clear messaging for customers and partners, with opportunities to influence national

Qualifications

• 3–5 years of digital marketing, demand generation, or related experience.
• Strong analytical skills with a data-driven approach.
• Experience managing digital campaigns across multiple channels.
• Excellent communication; ability to simplify technical concepts.
• Proven ability to juggle multiple projects with high quality results.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
• Manage and enhance the Lithionics website, including content updates and landing pages.
• Monitor website traffic, engagement, conversions, and campaign performance.
• Support lead generation and align marketing with business objectives.
• Analyze customer behavior and marketing trends to identify growth opportunities.
• Collaborate with sales, engineering, and marketing teams to create content and product launch campaigns.
• Translate battery technology into clear, engaging messaging for customers and partners.

Skills

Digital marketing

Analytics

Campaign management

Communication

Project management

Tools

Google Analytics

CRM platforms

Marketing performance tools

Job description

Lithionics Battery is seeking a Digital Marketing & Demand Generation Specialist to expand our digital presence and drive measurable growth. You will lead campaigns across web, email, search, and social channels, optimize the Lithionics site, and collaborate with cross-functional teams to launch market-ready campaigns.

The role emphasizes analytics, content creation, and translating advanced battery tech into clear messaging for customers and partners, with opportunities to influence national