Digital Marketing & Lead Generation Specialist

Winnebago Industries, Inc.; Clearwater (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Voluntary benefits

Tuition reimbursement

401k matching

ESPP program

Paid time off

Paternity leave

Community outreach

Job summary

Lithionics Battery designs and manufactures lithium battery systems powering marine, RV, and industrial markets. We seek a Digital Marketing & Demand Generation Specialist who thrives on analytics, improves website performance, launches campaigns, and partners across teams to drive measurable growth.

The role focuses on developing digital experiences, generating leads, and turning insights into business results in a fast-growing technology company with national presence.

Qualifications

• 3–5 years in digital marketing, demand generation, or related role.
• Strong analytical skills with a data-driven approach to decisions.
• Experience managing digital campaigns across multiple channels.
• Strong communication skills to simplify technical concepts.
• Ability to juggle multiple projects while delivering high-quality results.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
• Manage Lithionics website content, landing pages, and UX improvements.
• Monitor traffic, engagement, conversions, and campaign performance to improve results.
• Support lead generation and align marketing with business objectives.
• Analyze customer behavior and marketing trends to identify growth opportunities.
• Collaborate with sales, engineering, and marketing to create content and launch campaigns.
• Translate battery technology into clear messaging for customers and partners.

Skills

Digital marketing

Demand generation

Analytics

Campaign management

Cross-functional collaboration

Tools

Google Analytics

CRM platforms

Marketing tools

Job description

Help Power the Future of Energy Innovation

At Lithionics Battery, we design and manufacture industry-leading lithium battery systems that power some of the most recognized brands in marine, RV, specialty vehicle, and industrial markets. As we continue to grow, we're looking for a Digital Marketing & Demand Generation Specialist who is passionate about creating digital experiences, generating leads, and turning marketing insights into measurable business results.

If you're equally comfortable diving into analytics, optimizing website performance, launching campaigns, and collaborating with cross-functional teams, this is an opportunity to make a real impact in a fast-growing technology company.

What You'll Do

• Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
• Manage and enhance the Lithionics website, including content updates, landing pages, and user experience improvements.
• Monitor website traffic, engagement, conversions, and campaign performance to continuously improve results.
• Support lead generation efforts and align marketing activities with business objectives.
• Analyze customer behavior and marketing trends to identify opportunities for growth.
• Collaborate with sales, engineering, and marketing teams to create compelling content and successful product launch campaigns.
• Help translate innovative battery technology into clear, engaging messaging that resonates with customers and partners.

What We're Looking For

We're seeking a marketing professional who combines creativity with analytics and thrives in a collaborative, results-driven environment.

Requirements

• 3-5 years of experience in digital marketing, demand generation, or a related role.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience managing digital campaigns across multiple channels.
• Strong communication skills with the ability to simplify complex or technical concepts.
• Ability to juggle multiple projects while delivering high-quality results.

Preferred Experience

• B2B marketing within manufacturing, energy, technology, or other technical industries.
• SEO, SEM, email marketing, and performance marketing.
• Website management, conversion optimization, and lead generation.
• Experience with Google Analytics, CRM platforms, and marketing performance tools.

Why Join Lithionics?

• Be part of an innovative company at the forefront of advanced battery technology.
• Work on meaningful projects that directly influence business growth.
• Collaborate with talented professionals across sales, engineering, and marketing.
• Enjoy the opportunity to shape and strengthen a growing brand with a national presence.
• Make a visible impact in a company where your ideas and contributions matter.
• We offer a full suite of benefits including health, dental, vision and life coverage, voluntary benefits, tuition reimbursement, matching 401k, ESPP program, paid time off and paternity leave. We also do community outreach to support our surrounding communities as well as celebrate with various employee events throughout the year.

Ready to Charge Up Your Career?

If you're a results-oriented digital marketer who loves combining strategy, creativity, and analytics to drive growth, we'd love to hear from you.

Lithionics Battery is an Equal Opportunity Employer