Growth-Driven Digital Marketing & Lead Gen Specialist

Winnebago Industries, Inc.; Clearwater (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Voluntary benefits

Tuition reimbursement

401k matching

ESPP program

Paid time off

Paternity leave

Community outreach

Job summary

Lithionics Battery designs and manufactures lithium battery systems powering marine, RV, and industrial markets. We seek a Digital Marketing & Demand Generation Specialist who thrives on analytics, improves website performance, launches campaigns, and partners across teams to drive measurable growth.

The role focuses on developing digital experiences, generating leads, and turning insights into business results in a fast-growing technology company with national presence.

Qualifications

• 3–5 years in digital marketing, demand generation, or related role.
• Strong analytical skills with a data-driven approach to decisions.
• Experience managing digital campaigns across multiple channels.
• Strong communication skills to simplify technical concepts.
• Ability to juggle multiple projects while delivering high-quality results.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
• Manage Lithionics website content, landing pages, and UX improvements.
• Monitor traffic, engagement, conversions, and campaign performance to improve results.
• Support lead generation and align marketing with business objectives.
• Analyze customer behavior and marketing trends to identify growth opportunities.
• Collaborate with sales, engineering, and marketing to create content and launch campaigns.
• Translate battery technology into clear messaging for customers and partners.

Skills

Digital marketing

Demand generation

Analytics

Campaign management

Cross-functional collaboration

Tools

Google Analytics

CRM platforms

Marketing tools

Job description

Lithionics Battery designs and manufactures lithium battery systems powering marine, RV, and industrial markets. We seek a Digital Marketing & Demand Generation Specialist who thrives on analytics, improves website performance, launches campaigns, and partners across teams to drive measurable growth.

The role focuses on developing digital experiences, generating leads, and turning insights into business results in a fast-growing technology company with national presence.