Digital Marketing & Lead Generation Specialist

Winnebago Industries Inc; Clearwater (FL); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

Life insurance

Tuition reimbursement

401k matching

ESPP program

Paid time off

Paternity leave

Job summary

Lithionics Battery is seeking a Digital Marketing & Demand Generation Specialist to expand our digital presence and drive measurable growth. You will lead campaigns across web, email, search, and social channels, optimize the Lithionics site, and collaborate with cross-functional teams to launch market-ready campaigns.

The role emphasizes analytics, content creation, and translating advanced battery tech into clear messaging for customers and partners, with opportunities to influence national

Qualifications

• 3–5 years of digital marketing, demand generation, or related experience.
• Strong analytical skills with a data-driven approach.
• Experience managing digital campaigns across multiple channels.
• Excellent communication; ability to simplify technical concepts.
• Proven ability to juggle multiple projects with high quality results.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
• Manage and enhance the Lithionics website, including content updates and landing pages.
• Monitor website traffic, engagement, conversions, and campaign performance.
• Support lead generation and align marketing with business objectives.
• Analyze customer behavior and marketing trends to identify growth opportunities.
• Collaborate with sales, engineering, and marketing teams to create content and product launch campaigns.
• Translate battery technology into clear, engaging messaging for customers and partners.

Skills

Digital marketing

Analytics

Campaign management

Communication

Project management

Tools

Google Analytics

CRM platforms

Marketing performance tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Indirect Clearwater, FL, US

2 days ago Requisition ID: 2770

Salary Range: $70,000.00 To $75,000.00 Annually

Help Power the Future of Energy Innovation

At Lithionics Battery, we design and manufacture industry-leading lithium battery systems that power some of the most recognized brands in marine, RV, specialty vehicle, and industrial markets. As we continue to grow, we're looking for a Digital Marketing & Demand Generation Specialist who is passionate about creating digital experiences, generating leads, and turning marketing insights into measurable business results.

If you're equally comfortable diving into analytics, optimizing website performance, launching campaigns, and collaborating with cross-functional teams, this is an opportunity to make a real impact in a fast-growing technology company.

What You'll Do

As our Digital Marketing & Demand Generation Specialist, you'll help drive how Lithionics shows up across digital channels and support demand generation initiatives that fuel business growth. You'll:

• Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
• Manage and enhance the Lithionics website, including content updates, landing pages, and user experience improvements.
• Monitor website traffic, engagement, conversions, and campaign performance to continuously improve results.
• Support lead generation efforts and align marketing activities with business objectives.
• Analyze customer behavior and marketing trends to identify opportunities for growth.
• Collaborate with sales, engineering, and marketing teams to create compelling content and successful product launch campaigns.
• Help translate innovative battery technology into clear, engaging messaging that resonates with customers and partners.

What We're Looking For

We're seeking a marketing professional who combines creativity with analytics and thrives in a collaborative, results-driven environment.

Requirements:

• 3-5 years of experience in digital marketing, demand generation, or a related role.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience managing digital campaigns across multiple channels.
• Strong communication skills with the ability to simplify complex or technical concepts.
• Ability to juggle multiple projects while delivering high-quality results.

Preferred Experience:

• B2B marketing within manufacturing, energy, technology, or other technical industries.
• SEO, SEM, email marketing, and performance marketing.
• Website management, conversion optimization, and lead generation.
• Experience with Google Analytics, CRM platforms, and marketing performance tools.

Why Join Lithionics?

• Be part of an innovative company at the forefront of advanced battery technology.
• Work on meaningful projects that directly influence business growth.
• Collaborate with talented professionals across sales, engineering, and marketing.
• Enjoy the opportunity to shape and strengthen a growing brand with a national presence.
• Make a visible impact in a company where your ideas and contributions matter.
• We offer a full suite of benefits including health, dental, vision and life coverage, voluntary benefits, tuition reimbursement, matching 401k, ESPP program, paid time off and paternity leave. We also do community outreach to support our surrounding communities as well as celebrate with various employee events throughout the year.

Ready to Charge Up Your Career?

If you're a results-oriented digital marketer who loves combining strategy, creativity, and analytics to drive growth, we'd love to hear from you.

Lithionics Battery is an Equal Opportunity Employer