B2B Digital Marketing: Campaigns, Automation & Growth

VDC Strategy; Southborough (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental coverage

Life insurance, PTO, and professional 

401(k), disability, and flexible spend

Professional development reimbursement

Job summary

VDC Strategy in Massachusetts seeks a hands-on Digital Marketing Manager to execute B2B campaigns, strengthen the digital presence, and drive lead generation. You’ll translate research and expertise into engaging content and effective campaigns, collaborating with leadership and consulting teams.

The ideal candidate has strong execution skills, marketing automation experience, and the initiative to introduce new ideas to improve results across channels, including email, social, and web.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, or related field.
• 4–7 years of digital marketing experience, preferably in B2B.
• Hands-on experience with Pardot/HubSpot/Marketo or similar platforms.
• Strong writing, editing, and organizational skills; able to simplify tech topics.
• Experience with CRM, LinkedIn marketing, website management, SEO/AEO, and analytics.

Responsibilities

• Plan and execute integrated B2B digital marketing campaigns across email, LinkedIn, website, webinars and more.
• Build and optimize email campaigns, segments, nurture sequences, and automation workflows.
• Collaborate with consultants to promote research insights, blogs, case studies, and newsletters.
• Manage website updates, landing pages, SEO/AEO, and paid campaigns with outside specialists as needed.
• Explore AI tools to streamline workflows and improve marketing results.
• Track campaign performance, website engagement, and lead generation; suggest improvements.
• Support webinars, research launches, ABM, and business development outreach.

Skills

Digital marketing strategy

B2B marketing

Campaign management

Content creation

Marketing automation

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Pardot

HubSpot

Marketo

Salesforce CRM

Google Analytics

Job description

VDC Strategy in Massachusetts seeks a hands-on Digital Marketing Manager to execute B2B campaigns, strengthen the digital presence, and drive lead generation. You’ll translate research and expertise into engaging content and effective campaigns, collaborating with leadership and consulting teams.

The ideal candidate has strong execution skills, marketing automation experience, and the initiative to introduce new ideas to improve results across channels, including email, social, and web.