Digital Marketing Manager

VDC Strategy; Southborough (MA); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Medical and dental coverage

Life insurance, PTO, and professional 

401(k), disability, and flexible spend

Professional development reimbursement

Résumé du poste

VDC Strategy in Massachusetts seeks a hands-on Digital Marketing Manager to execute B2B campaigns, strengthen the digital presence, and drive lead generation. You’ll translate research and expertise into engaging content and effective campaigns, collaborating with leadership and consulting teams.

The ideal candidate has strong execution skills, marketing automation experience, and the initiative to introduce new ideas to improve results across channels, including email, social, and web.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, or related field.
• 4–7 years of digital marketing experience, preferably in B2B.
• Hands-on experience with Pardot/HubSpot/Marketo or similar platforms.
• Strong writing, editing, and organizational skills; able to simplify tech topics.
• Experience with CRM, LinkedIn marketing, website management, SEO/AEO, and analytics.

Responsabilités

• Plan and execute integrated B2B digital marketing campaigns across email, LinkedIn, website, webinars and more.
• Build and optimize email campaigns, segments, nurture sequences, and automation workflows.
• Collaborate with consultants to promote research insights, blogs, case studies, and newsletters.
• Manage website updates, landing pages, SEO/AEO, and paid campaigns with outside specialists as needed.
• Explore AI tools to streamline workflows and improve marketing results.
• Track campaign performance, website engagement, and lead generation; suggest improvements.
• Support webinars, research launches, ABM, and business development outreach.

Connaissances

Digital marketing strategy

B2B marketing

Campaign management

Content creation

Marketing automation

Formation

Bachelor's degree in marketing, communications, business, or related field

Outils

Pardot

HubSpot

Marketo

Salesforce CRM

Google Analytics

Description du poste

At VDC Strategy, we help operational and industrial technology companies achieve transformative growth. Our work sits at the intersection of strategy, innovation, and execution, empowering our clients to lead in evolving markets.

We are seeking a hands‑on Digital Marketing Manager to execute B2B marketing initiatives, strengthen our digital presence, and support lead generation. Working closely with leadership and our consulting teams, this individual will translate VDC's research and industry expertise into engaging content and effective campaigns. The ideal candidate brings strong execution skills, marketing automation experience, and the initiative to introduce new ideas and improve results.

Key Responsibilities

• Plan and execute integrated B2B digital marketing campaigns across email, LinkedIn, website content, webinars, and other digital channels.
• Build and optimize email campaigns, audience segments, nurture sequences, and automation workflows using Salesforce Account Engagement (Pardot) or comparable platforms.
• Collaborate with consultants to develop and promote research insights, blogs, newsletters, case studies, and other marketing content.
• Manage website updates, landing pages, SEO/AEO initiatives, and targeted paid campaigns, coordinating with outside specialists as needed.
• Explore AI and automation tools to streamline workflows, improve efficiency, and introduce new marketing approaches.
• Track campaign performance, website engagement, and lead generation results; recommend improvements.
• Support webinars, research launches, account‑based marketing, and business development outreach.
• Work with leadership to establish priorities, manage competing requests, and identify opportunities to strengthen VDC’s brand.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• Approximately 4–7 years of digital marketing experience, preferably in B2B.
• Hands‑on experience building and launching email campaigns, marketing automation workflows, and digital campaigns using Pardot, HubSpot, Marketo, or similar platforms.
• Strong writing, editing, communication, and organizational skills, with the ability to simplify complex technical topics.
• Ability to independently execute campaigns, manage multiple priorities, and deliver accurate, high-quality work.
• Familiarity with CRM systems, LinkedIn marketing, website management, SEO/AEO, and marketing analytics.
• Curiosity, initiative, and willingness to experiment with AI, emerging marketing technologies, and new approaches to improve results.
• Experience in consulting, research, professional services, or B2B technology is a plus. Familiarity with Salesforce, WordPress/Elementor, GA4, LinkedIn Campaign Manager, Make, or Zapier is helpful but not required.
• Strong collaboration and team leadership skills; supervisory experience a plus.

We offer a competitive benefits package, including:

• Immediate medical and dental coverage
• Life insurance, PTO, and professional development reimbursement
• 401(k), disability, and flexible spending accounts

To learn more about VDC and its products and services, visit our website at: www.vdcstrategy.com