B2B Digital Marketing Specialist — Campaigns & Automation

Vital Records Control (VRC); Memphis (TN); On-site; USD 52,000 - 76,000; Full time

Job summary

Vital Records Control (VRC) seeks a Digital Services Marketing Specialist to support our digital strategy and execution. You will work with the Director of Marketing and business leaders to drive awareness, nurture leads, and grow our technology-focused offerings.

The ideal candidate is a B2B marketer with hands‑on experience in digital marketing, email automation, content creation, webinars, CRM platforms, and campaign analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business preferred.
• 3–5 years of experience in digital marketing, marketing automation, email marketing, or B2B marketing.
• Experience with marketing technology, software, healthcare, or information management solutions is preferred.

Responsibilities

• Execute integrated marketing campaigns supporting VRC's digital solutions and service offerings.
• Build, deploy, and optimize email marketing campaigns and automated journeys through Salesforce Marketing Cloud.
• Coordinate webinars and virtual events, including promotion, logistics, attendee communications, and follow-up.
• Create marketing content such as blogs, emails, landing pages, social media posts, and sales collateral.
• Monitor campaign performance and provide reporting and recommendations to improve results.
• Support website updates, SEO initiatives, digital advertising, and broader corporate marketing projects as needed.

Skills

Digital marketing

Email marketing

Content creation

Webinars

CRM platforms

Campaign analytics

Lead generation

SEO

Project management

Writing

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce Marketing Cloud

Google Analytics

Adobe Creative Suite

Job description

Vital Records Control (VRC) seeks a Digital Services Marketing Specialist to support our digital strategy and execution. You will work with the Director of Marketing and business leaders to drive awareness, nurture leads, and grow our technology-focused offerings.

The ideal candidate is a B2B marketer with hands‑on experience in digital marketing, email automation, content creation, webinars, CRM platforms, and campaign analytics.