B2B Digital Campaigns Lead (Paid & Content)

Fusion-Worldwide; Boston (MA); Sur place; USD 85 000 - 125 000; Plein temps

Résumé du poste

Fusion Worldwide seeks a hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing across paid, owned, and earned channels. You will connect audience needs with commercial priorities, aiming to generate measurable demand for e-commerce and sales teams.

You'll manage budgets, coordinate across search, social, email, and partner channels, and work with Product and E-Commerce to gain insights while protecting product ownership.

Qualifications

• Hands-on experience running B2B paid digital programs.
• SEO and content discoverability expertise.
• Analytics, attribution, and landing-page optimization experience.
• Strong judgment on ad copy, testing, audience targeting, and channel economics.
• Ability to translate data into clear actions and collaborate with designers and campaign leads.
• Experience in B2B e-commerce, technical products, or complex buying journeys is a plus.

Responsabilités

• Plan, manage, and optimize paid media across Google Search, Display, Performance Max, and paid social.
• Coordinate paid and organic distribution across search, social, email campaigns, partner channels, and earned opportunities.
• Identify digital influencers and amplification partners; collaborate on messaging and outreach.
• Manage media budgets, agency partners, testing, placements, targeting, frequency, and performance.
• Improve how audiences discover and respond to Fusion's marketing content and landing pages.
• Own digital marketing execution for campaign landing pages using CMS tools.
• Use analytics to understand channel paths, engagement, and conversions; handoffs to sales/e-commerce.
• Work with Product and E-Commerce to share insights while respecting product/shop ownership.
• Define and monitor channel KPIs, traffic, and cost efficiency; build a prioritized test plan.
• Partner with Marketing Ops, Sales, E-Commerce, and Analytics to improve tracking and attribution.
• Use AI/analytics tools to accelerate analysis and ensure quality.

Connaissances

B2B paid ads

Google Ads

Paid social

SEO

Analytics

Attribution

Landing page optimization

Ad copy testing

Audience targeting

Channel economics

Data-driven actions

Collaboration with designers

Agency management

B2B e-commerce

Technical products

Complex buying journeys

Description du poste

Fusion Worldwide seeks a hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing across paid, owned, and earned channels. You will connect audience needs with commercial priorities, aiming to generate measurable demand for e-commerce and sales teams.

You'll manage budgets, coordinate across search, social, email, and partner channels, and work with Product and E-Commerce to gain insights while protecting product ownership.