B2B Demand Gen Specialist | Growth Campaigns

John Deere; Moline (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

John Deere seeks a Demand Generation Specialist to drive integrated campaigns in Moline, IL. You will build programs across digital channels and marketing automation to generate demand and move prospects into the sales pipeline.

The role emphasizes collaboration with sales teams, dealers, and marketing partners to achieve measurable growth. A B2B marketing background and CRM/automation familiarity are valued.

Qualifications

• Experience executing digital marketing campaigns, email marketing, event marketing, or paid social programs.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent project management and organizational capabilities.
• Strong written and verbal communication skills.

Responsibilities

• Execute integrated marketing campaigns that generate qualified demand and contribute directly to pipeline growth.
• Deploy campaigns across digital, web, paid media, marketing automation, SEO, and other channels to engage targeted audiences.
• Collaborate with inside sales, field sales, dealer teams, and marketing partners to drive measurable outcomes.

Skills

Digital marketing

Email marketing

Event marketing

Paid social

Education

Bachelor's degree in Marketing/Sales/Business/Communications

Tools

CRM platforms

Marketing automation

Job description

John Deere seeks a Demand Generation Specialist to drive integrated campaigns in Moline, IL. You will build programs across digital channels and marketing automation to generate demand and move prospects into the sales pipeline.

The role emphasizes collaboration with sales teams, dealers, and marketing partners to achieve measurable growth. A B2B marketing background and CRM/automation familiarity are valued.