B2B Demand Gen Manager - Pipeline & Campaigns

Motus; United States; Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical Insurance (Dental & Vision)

Open Paid Time Off

Flexible Spending Accounts & Health S$

Motus-Fidelity 401K Plan

Short/Long-term Disability & BasicLife

Family Planning and Parenting Support

Coaching and Modern Health benefits

Home Office Reimbursement Program

Internal Referral Program

WorkAnywhere Internet & Cellular Reimb

Maternity leave 16 weeks

Paternity leave 12 weeks

Job summary

Motus is seeking a Demand Generation Manager to plan, execute, and optimize programs that drive pipeline growth. This role collaborates with Marketing, BDR, and Sales to turn engagement into qualified opportunities and to lead cross-channel campaigns from brief to launch.

The ideal candidate combines strong campaign planning with hands-on execution, an understanding of B2B buyer journeys, and a proactive approach to scaling repeatable programs.

Qualifications

• 4–5 years of B2B marketing experience.
• Experience executing multichannel campaigns that generate qualified pipeline.
• Understanding of B2B buyer journeys, segmentation, and funnel conversion.
• Partnering with BDR, Sales, and Enablement to support activation and follow-up.
• Strong planning and project management for multiple programs.
• Experience creating campaign messaging and briefs with Content/Product Marketing.
• Data-driven with ability to translate insights into improvements.
• Hands-on with marketing automation and CRM platforms (HubSpot, Salesforce).
• Familiar with attribution and pipeline reporting.

Responsibilities

• Plan, execute, and optimize integrated demand generation campaigns to generate pipeline.
• Develop briefs and activation plans with audiences, messaging, offers, channels, and metrics.
• Translate pillar content, webinars, events, and launches into coordinated activities across email, nurture, digital, and sales outreach.
• Collaborate with BDR, Sales Enablement, and Sales to align campaigns to target accounts and territories.
• Work with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver multichannel campaigns.
• Create segmented email and nurture programs to engage prospects and move them toward sales conversations.
• Coordinate campaign follow-up with messaging, context, and resources for BDR/Sales.
• Manage timelines, deliverables, and dependencies; communicate risks.
• Monitor performance with Marketing Operations and Revenue Operations; track engagement and pipeline.
• Analyze results and recommend improvements to targeting, messaging, offers, and channel mix.
• Document processes, tests, and learnings to build repeatable programs.
• Stay current on demand generation best practices and buyer behavior.

Skills

B2B marketing

Multichannel campaigns

Lead nurturing

Campaign planning

Data-driven

Marketing automation

CRM familiarity

HubSpot

Salesforce

Asana

Tools

HubSpot

Salesforce

Asana

Job description

Motus is seeking a Demand Generation Manager to plan, execute, and optimize programs that drive pipeline growth. This role collaborates with Marketing, BDR, and Sales to turn engagement into qualified opportunities and to lead cross-channel campaigns from brief to launch.

The ideal candidate combines strong campaign planning with hands-on execution, an understanding of B2B buyer journeys, and a proactive approach to scaling repeatable programs.