Demand Generation Specialist

John Deere; Moline (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

John Deere seeks a Demand Generation Specialist to drive integrated campaigns in Moline, IL. You will build programs across digital channels and marketing automation to generate demand and move prospects into the sales pipeline.

The role emphasizes collaboration with sales teams, dealers, and marketing partners to achieve measurable growth. A B2B marketing background and CRM/automation familiarity are valued.

Qualifications

• Experience executing digital marketing campaigns, email marketing, event marketing, or paid social programs.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent project management and organizational capabilities.
• Strong written and verbal communication skills.

Responsibilities

• Execute integrated marketing campaigns that generate qualified demand and contribute directly to pipeline growth.
• Deploy campaigns across digital, web, paid media, marketing automation, SEO, and other channels to engage targeted audiences.
• Collaborate with inside sales, field sales, dealer teams, and marketing partners to drive measurable outcomes.

Skills

Digital marketing

Email marketing

Event marketing

Paid social

Education

Bachelor's degree in Marketing/Sales/Business/Communications

Tools

CRM platforms

Marketing automation

Job description

There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.

John Deere is an equal opportunity employer, including disabled & veterans.

Primary Location: United States (US)- Illinois- Moline
Function: Communications (CA)
Title: Demand Generation Specialist-125469
Onsite/Remote:Onsite Position

Your Responsibilities

As a Demand Generation Specialist for John Deere C&F in Moline, ILyou will:

• The Demand Generation Specialist is responsible for executing integrated marketing campaigns that generate qualified demand and contribute directly to pipeline growth in priority customer segments across the lifecycle.
• Working as part of the Demand Generation team, this role develops and deploys campaigns across digital, web, paid media, marketing automation, SEO, and other channels to engage targeted audiences and convert prospects into sales opportunities.
• The specialist works closely with inside sales, field sales, dealer teams, and marketing partners to ensure campaigns drive measurable business outcomes and support strategic growth initiatives.

VISA Sponsorship is NOT available for this position

What Skills You Need

• Experience executing digital marketing campaigns, email marketing, event marketing, or paid social programs.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent project management and organizational capabilities.
• Strong written and verbal communication skills.

What Makes You Stand Out

• Experience in B2B marketing, demand generation, digital marketing, lead generation, or related roles.
• Familiarity with Construction industry and jobsite solutions.
• Familiarity with CRM and marketing automation platforms.

Education

Ideally you will have a degree or equivalent related work experience in the following:

• Bachelor's degree in Marketing, Sales, Business, Communications, or related field; equivalent experience considered.

What You'll Get

At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:

• Highly competitive base pay
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs
• Tuition assistance
• Fitness subsidies and on-site gyms at specific Deere locations
• Charitable contribution match
• Employee Purchase Plan & numerous discount programs for personal use

Must be 18 years of age or older to apply

The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.

The terms of the applicable benefit plans, and all company actions administering or interpreting these plans, continue to control. Deere & Company reserves the right to suspend, amend, modify, or terminate the Plan(s) in any manner at any time, including the right to modify or eliminate any cost-sharing between the company and participants. Changes, which can be made at any time, are made by action of the company's board of directors, or to the extent authorized by resolution of its board of directors, or by the Deere & Company Compensation Committee. In the event of a conflict between the language of the official Plan Documents and this document, the language of the official Plan Documents will control.

The John Deere Health Benefit Plans for Salaried Employees and The John Deere Benefit Plan for Wage Employees comply with applicable Federal civil rights laws and do not discriminate on the basis of race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.