Growth-Focused Integrated Marketing Manager

Doggett - John Deere; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Doggett - John Deere is seeking a Marketing Manager to develop and execute integrated marketing strategies that boost growth and brand awareness. You will lead campaigns across digital and traditional channels, collaborating with leadership, sales, and external partners.

You will manage budgets, produce engaging content, and analyze performance to optimize ROI. Travel up to 15% may be required, and a Bachelor’s in Marketing or related field is preferred.

Qualifications

• 5+ years of marketing experience with emphasis on digital marketing and campaigns.
• Experience creating social media content for multiple platforms.
• Hands-on video filming, editing, and short-form content production.
• Experience with SEO, Google Analytics, website management, email marketing, paid advertising, and lead generation.

Responsibilities

• Develop and manage integrated marketing strategies and campaigns across digital and traditional channels.
• Manage digital marketing initiatives, including websites, SEO, paid search/PPC, email marketing, and lead generation.
• Develop and execute social media strategies, including content planning, editorial calendars, audience engagement, and platform-specific campaigns.
• Create, film, edit, and produce engaging video and visual content for social media, websites, email campaigns, and other marketing channels.
• Write, develop, and coordinate marketing content, including social media posts, blogs, advertisements, newsletters, and sales materials.
• Maintain brand consistency across marketing channels, business units, and promotional materials.
• Track and analyze campaign performance, social media engagement, website traffic, leads, and KPIs to measure ROI and identify opportunities for improvement.
• Manage marketing budgets, vendors, agencies, and external partners.
• Collaborate with sales, operations, and leadership to support promotions, product launches, events, sponsorships, and other business initiatives.
• Develop marketing reports and recommendations to improve campaign effectiveness and support business goals.
• Manage multiple projects, deadlines, and priorities while ensuring quality and consistency.

Skills

Marketing strategy

Campaign management

Digital marketing

Content creation

Social media

Video production

Analytics

Budget management

Collaborative work

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Adobe Creative Suite

HubSpot

CRM systems

Marketing automation

Google Analytics

Job description

Doggett - John Deere is seeking a Marketing Manager to develop and execute integrated marketing strategies that boost growth and brand awareness. You will lead campaigns across digital and traditional channels, collaborating with leadership, sales, and external partners.

You will manage budgets, produce engaging content, and analyze performance to optimize ROI. Travel up to 15% may be required, and a Bachelor’s in Marketing or related field is preferred.