B2B Demand Generation Lead for Growth

Rewards Network; Chicago (IL); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

401(k) plan with company match

Hybrid working space in Chicago office

Dining reimbursement with restaurant 


Medical, dental, vision plans

Flexible Spending Accounts

Short Term and Long Term Disability

Company-paid life insurance

Job summary

Rewards Network is seeking a Demand Generation Manager to design, execute, and optimize B2B acquisition programs that generate qualified restaurant leads and improve funnel visibility. You will own full-funnel strategy across paid, email, SEO/content, and outbound, partnering with sales to align on revenue priorities.

The role is hybrid with in-office presence Tuesday–Thursday in Chicago, and requires collaboration with Sales, Marketing Strategy, Creative, and Analytics teams to drive measurable

Qualifications

• 5+ years of experience in demand generation, digital marketing, or a similar role.
• At least 3+ years managing paid ads on Google and Meta with hands-on setup, audience segmentation, optimization, and performance reporting.
• LinkedIn experience is a nice-to-have.

Responsibilities

• Own demand generation strategy across paid, email, SEO/content, events, and outbound.
• Build and optimize nurture strategies and lead routing with sales.
• Manage digital advertising, SEO, and content, ensuring budget pacing and lead quality.
• Develop and execute short- and long-term campaigns with cross-functional teams.
• Lead follow-up strategy for trade shows and events, including post-event planning and reporting.
• Maintain campaign timelines, cross-functional workflows, and on-time delivery.
• Monitor prospect DB health, lead source performance, SDR handoff, and speed-to-lead.
• Track and report on campaign performance using Salesforce, Marketing Cloud, Domo, and related inputs.
• Use A/B testing and closed-loop reporting to refine strategies.
• Ensure consistent brand messaging across channels and assets.
• Collaborate with sales and analytics teams to align priorities and inform decisions.
• Develop audience, offer, and message strategies to optimize lead quality.

Skills

Restaurant industry knowledge

Clear storytelling & communication

Data-driven decision making

Cross-functional collaboration

Test-and-learn mindset

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce

Marketing Cloud

Domo

Glean

Job description

Rewards Network is seeking a Demand Generation Manager to design, execute, and optimize B2B acquisition programs that generate qualified restaurant leads and improve funnel visibility. You will own full-funnel strategy across paid, email, SEO/content, and outbound, partnering with sales to align on revenue priorities.

The role is hybrid with in-office presence Tuesday–Thursday in Chicago, and requires collaboration with Sales, Marketing Strategy, Creative, and Analytics teams to drive measurable