B2B Marketing Manager: 401(k) Demand Gen & Growth

Betterment; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Equity for employees

Flexible PTO and sabbatical

401(k) match

Job summary

Betterment is hiring a B2B Marketing Manager to drive demand generation and pipeline for the 401(k) sales organization from their NYC office in a hybrid setup. You will plan, execute, and optimize integrated programs across nurture, partnerships, ABM, paid media, and campaign execution to build qualified pipeline.

The role requires at least 4+ years in B2B marketing with strong paid media and lifecycle experience, plus familiarity with HubSpot and Salesforce.

Qualifications

• 4+ years in B2B marketing focused on demand gen and pipeline.
• Experience planning and optimizing paid media campaigns; ABM experience preferred.
• Experience leading partner or co-marketing programs.
• Experience designing lifecycle and nurture programs with segmentation.

Responsibilities

• Plan, launch, and optimize integrated demand generation campaigns across channels.
• Manage paid media performance and agency relationships across SEM, programmatic, and paid social.
• Own audience targeting, segmentation, and nurture across target accounts.
• Drive partner co-marketing programs and collaborate with business development.
• Partner with RevOps on lead routing, scoring, and marketing automation.
• Drive improvements in MQLs, pipeline, and program reporting.
• Collaborate with marketing, sales, product, PR, and compliance.

Skills

Demand generation

B2B marketing

Paid media management

ABM (account-based marketing)

Partnerships & co-marketing

Lifecycle marketing

Marketing automation

CRM (HubSpot, Salesforce)

Campaign planning & optimization

Budget planning & reporting

Write & communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

Betterment is hiring a B2B Marketing Manager to drive demand generation and pipeline for the 401(k) sales organization from their NYC office in a hybrid setup. You will plan, execute, and optimize integrated programs across nurture, partnerships, ABM, paid media, and campaign execution to build qualified pipeline.

The role requires at least 4+ years in B2B marketing with strong paid media and lifecycle experience, plus familiarity with HubSpot and Salesforce.