B2B Demand Gen Manager — Full-Funnel Pipeline Builder

Insightsoftware; United States; À distance; USD 65 000 - 81 000; Plein temps

Résumé du poste

Insightsoftware is seeking a Demand Generation Manager to plan and execute full-funnel programs that generate net-new pipeline for Lineos. This role spans paid, owned, and earned channels and collaborates with Marketing Operations, BDR, Sales, and Content teams.

You’ll manage campaigns across search, social, email, webinars, and events, optimize performance, and translate results into actionable insights. The ideal candidate has 3–5 years of B2B demand gen experience and a hands-on, data-driven

Qualifications

• 3–5 years of B2B demand generation experience.
• Proficiency with paid search, paid social, email, and events.
• Experience using web analytics to measure campaigns.
• Ability to write performance-oriented copy and guide design.

Responsabilités

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and events.
• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency.
• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand‑generating assets aligned to target buyer personas.
• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow‑up cadences, and conversion performance.
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead.
• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

Connaissances

B2B demand generation

Multi-channel campaigns

Salesforce

Marketing automation

Analytics & reporting

Copywriting

Outils

Salesforce

Marketing Automation

Web Analytics

Description du poste

Insightsoftware is seeking a Demand Generation Manager to plan and execute full-funnel programs that generate net-new pipeline for Lineos. This role spans paid, owned, and earned channels and collaborates with Marketing Operations, BDR, Sales, and Content teams.

You’ll manage campaigns across search, social, email, webinars, and events, optimize performance, and translate results into actionable insights. The ideal candidate has 3–5 years of B2B demand gen experience and a hands-on, data-driven