B2B Demand Gen Manager | Full-Funnel Growth

insightsoftware, LLC; Town of Texas (WI); Hybrid; USD 65,000 - 81,000; Full time

Job summary

insightsoftware is seeking a Demand Generation Manager to plan and execute full-funnel demand generation programs that drive net new pipeline for Lineos. This role spans paid, owned, and earned channels and requires a strong performance marketing mindset paired with hands-on execution skills.

The ideal candidate has a solid foundation in B2B demand generation, is comfortable working across the core demand gen stack, and can translate campaign performance into actionable insights.

Qualifications

• 3–5 years of B2B demand generation with multi-channel campaigns.
• Experience with core demand gen stack: paid search, paid social, marketing automation, and Salesforce.
• Experience using web analytics tools to monitor campaign performance.
• Foundational understanding of B2B buyer journeys and intent-based marketing.
• Ability to write performance-oriented copy and provide creative direction to design and content teams.
• Strong organizational skills with the ability to manage multiple programs simultaneously.
• Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams.

Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events.
• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency.
• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas.
• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance.
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead.
• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

Skills

B2B demand gen

Paid search

Paid social

Marketing automation

Salesforce

Web analytics

Copywriting

Cross-functional

Tools

Salesforce

Google Analytics

Marketing automation platforms

Job description

insightsoftware is seeking a Demand Generation Manager to plan and execute full-funnel demand generation programs that drive net new pipeline for Lineos. This role spans paid, owned, and earned channels and requires a strong performance marketing mindset paired with hands-on execution skills.

The ideal candidate has a solid foundation in B2B demand generation, is comfortable working across the core demand gen stack, and can translate campaign performance into actionable insights.