B2B Demand Gen Leader — Build a Scalable Pipeline (Remote)

airSlate; United States; On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Stock options

Performance-based bonus

Health benefits

Job summary

airSlate is seeking its first B2B Demand Generation Leader to architect and scale our demand-gen function for SignNow and AltaFlow. You will define strategy, select the tech stack, and build a repeatable pipeline that accelerates growth across SMB, mid-market, and select enterprise buyers.

You will partner with Sales, RevOps, and product marketing to set MQL criteria, drive pipeline, and optimize attribution. A hands-on leader will start programs and hire to scale the function globally.

Qualifications

• 8–12+ years in B2B demand generation.
• B2B SaaS experience required.
• Ability to define, defend and improve MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments.
• Hands-on builder and people leader who can design and run programs before the team is fully staffed.

Responsibilities

• Build and lead airSlate’s B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow.
• Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and selected enterprise buyers.
• Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each BU, and own delivery against them.
• Define and continually improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs with Sales and RevOps.
• Partner with GTM Leaders, PMMs and Campaign Strategy to translate ICP, positioning and business priorities into campaigns and sales-ready assets.
• Instrument attribution and report conversion from demand source through sales-accepted opportunity; optimize by campaign, source, segment and product.
• Assess current people, processes and technology; redeploy and hire talent as appropriate, and build repeatable operating cadences with Marketing Ops, Data and the CIO.

Skills

B2B demand generation

ABM campaigns

lead generation

marketing ops

data analytics

English fluency

cross-functional leadership

Education

Bachelor's degree

Tools

MarTech/RevOps systems

CRM

Job description

airSlate is seeking its first B2B Demand Generation Leader to architect and scale our demand-gen function for SignNow and AltaFlow. You will define strategy, select the tech stack, and build a repeatable pipeline that accelerates growth across SMB, mid-market, and select enterprise buyers.

You will partner with Sales, RevOps, and product marketing to set MQL criteria, drive pipeline, and optimize attribution. A hands-on leader will start programs and hire to scale the function globally.