B2B Tech Demand Gen Leader — Remote
Ladders
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Benefits offered by this job
Job summary
Ladders is seeking a Demand Generation Manager to lead multi-channel demand generation initiatives that build pipeline and accelerate revenue in a B2B technology environment. The role collaborates closely with Product Marketing, Sales Development, content, and analytics teams to shape programs engaging executive and technical buyers.
We’re looking for a data-driven marketer who can optimize campaigns, strengthen nurture motions, and turn performance insights into measurable growth, with remote
Qualifications
- 8+ years of demand generation marketing experience.
- Foundational understanding of AI/ML in marketing.
- Knowledge of B2B tech sales cycles and buyer journeys.
- Experience marketing to C-level executives and technical practitioners.
- Ability to evaluate campaign performance metrics to inform strategy.
Responsibilities
- Develop and optimize multi-channel campaigns to generate and accelerate pipeline.
- Design lead nurturing programs in collaboration with Product Marketing and Sales Development teams.
- Partner with content teams to create resources that support demand generation efforts.
- Monitor campaign success metrics and recommend tactics for optimization.
- Collaborate with analytics teams to build dashboards tracking KPI success.
Skills
Tools
Job description
Ladders is seeking a Demand Generation Manager to lead multi-channel demand generation initiatives that build pipeline and accelerate revenue in a B2B technology environment. The role collaborates closely with Product Marketing, Sales Development, content, and analytics teams to shape programs engaging executive and technical buyers.
We’re looking for a data-driven marketer who can optimize campaigns, strengthen nurture motions, and turn performance insights into measurable growth, with remote
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