B2B Demand Gen Leader - Growth & Pipeline

Acrisure; San Jose (CA); Sur place; USD 95 000 - 115 000; Plein temps

Avantages offerts par ce poste

Medical insurance

401(k) plan

PTO & holidays

Résumé du poste

Acrisure is seeking a Demand Generation Manager to develop and execute marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. This role is responsible for creating multi-channel campaigns end to end from audience insight and campaign strategy through activation, optimization, measurement and iteration.

As the lead demand generation marketer for an assigned portfolio, the Demand Generation Manager owns demand creation strategy across the buyer journey and

Qualifications

• Proven experience building and scaling demand generation programs in B2B environments.
• Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
• Experience using marketing automation, CRM, analytics, and reporting platforms.
• Strong analytical and quantitative skills with the ability to translate data into action.
• Demonstrated success influencing pipeline and revenue outcomes.
• Experience leveraging AI tools to improve marketing performance and efficiency.
• Excellent collaboration and communication skills.
• Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists.

Responsabilités

• Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities.
• Own demand generation plans from initial strategy and planning through to activation and optimization.
• Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
• Establish campaign processes, templates, operating rhythms, and best practices that enable demand generation programs to scale.
• Collaborate with Product Marketing, Content, Integrated Marketing, Sales Enablement, Digital, and Revenue Operations.

Connaissances

Demand generation

B2B marketing

Funnel management

Performance marketing

Attribution & metrics

AI in marketing

Collaboration

Communication

Formation

Bachelor's degree in Marketing or related field

7+ years in demand generation / growth marketing

Description du poste

Acrisure is seeking a Demand Generation Manager to develop and execute marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. This role is responsible for creating multi-channel campaigns end to end from audience insight and campaign strategy through activation, optimization, measurement and iteration.

As the lead demand generation marketer for an assigned portfolio, the Demand Generation Manager owns demand creation strategy across the buyer journey and