Head of Demand Gen & Enterprise Pipeline Growth

Akraya, Inc.; Santa Clara (CA); On-site; USD 96,000 - 103,000; Part time

Job summary

Akraya, Inc. in Santa Clara, CA is seeking a hands-on Demand Generation Lead to build and manage the enterprise pipeline. You will define strategy, run campaigns across paid, owned, and partner channels, and leverage AI to personalize engagement.

This role requires deep B2B demand generation experience in cybersecurity, SaaS, or complex tech, with a proven track record of generating qualified enterprise pipeline and reporting ROI to leadership.

Qualifications

• Experience building and leading demand generation programs across enterprise accounts.
• Hands-on expertise with paid media, CRM, and marketing automation.
• Advanced skills in using generative AI tools for marketing initiatives.
• Proven track record in B2B demand generation within enterprise tech sectors.

Responsibilities

• Develop and own the end-to-end demand generation strategy.
• Execute integrated campaigns across paid, owned, and partner channels.
• Build and manage automated lifecycle and nurture programs.
• Analyze campaign performance to optimize pipeline generation and ROI.
• Manage the demand generation budget and report on key metrics to leadership.

Skills

Demand Generation Strategy

Paid Media Management

Marketing Automation

CRM Management

AI-Assisted Personalization

Job description

Akraya, Inc. in Santa Clara, CA is seeking a hands-on Demand Generation Lead to build and manage the enterprise pipeline. You will define strategy, run campaigns across paid, owned, and partner channels, and leverage AI to personalize engagement.

This role requires deep B2B demand generation experience in cybersecurity, SaaS, or complex tech, with a proven track record of generating qualified enterprise pipeline and reporting ROI to leadership.